Marketing Execution Specialist

at  Heineken

EXPERIENCE

• Demonstrated experience in a similar role. (Field Force Background)
• Proven experience in sales reporting and planning.
• Strong analytical and numerical skills.
• The ability to build relationships with a variety of business stakeholders to effectively manage work output required.
• Excellent business presentation skills and high attention to detail and enjoy working as part of a team.
• Advanced Microsoft Office skills, including Excel.
• High level of communication skills, both verbal and written.
• Excellent time management skills and ability to multi-task and prioritise work.
  The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply

• Assist in planning and monitoring national trade activity.
• Support traffic manager in the planning process, making recommendations to improve trade activity.
• Monitor competitor activity and provide insights during the development phase of trade activity grids.
• Participate in brand and channel workshops to supply informative and learnings, to driving increased market understanding and alignment between head office and regional trade marketing.
• Assist national traffic manager to drive and update the integrated trade activity grids.
• Actively participate in the activity planning meeting routines.
• Assist in driving workload balancing checks, ensuring that national execution capacity matches the national execution plans and adjust with National Traffic Manager where necessary.
• Drive the execution & tracking of trade activity plans:
• Take ownership of briefing the trade activity grid to the regional channel managers for the identification of the correct outlets at regional level.
• Manage the outlet identification process between Head Office and the Regional Channel Managers to deliver final outlet identification to the activity planning specialist.
• Prepare detailed execution excellence decks per allocated big hit, brand promotion and channel activation.
• Coordinate and Manage Monthly Sales Briefing Sessions with the Regional Trade Marketing Managers for campaigns before Go Live (1-month prior Go Live)
• Track and measure weekly Big Hit and Brand Promotion Performance (Compliance and SOH) of Big Hits via weekly reporting to the Traffic Manager
• Manage trade activity execution and provide performance analysis during and post activity execution.
• Compile detailed Execution PCA’s and ensure reviews and learning’s are shared with the overall business for national gains.
• Build regional execution insights enabling the Head Office and the Regional Ownership of: Customer prioritization, Campaign targeting and Mechanics, Bold initiatives, Pricing compliance and Merchandising execution.
• Ensure effective campaign reporting and tracking during and after each campaign, as well as national activation reporting.