Marketing Executive

at  3P Learning

Digital Marketing Executive (EMEA)
At 3P Learning, we are dedicated to supporting educators, creating engaging learning experiences and driving academic excellence for schools across the globe.
We are seeking a highly motivated Digital Marketing Executive to join our B2B EMEA Marketing team in a highly competitive EdTech industry.
You will join a dynamic team looking to make sure our products are first and foremost in the hearts and minds of educators across EMEA. This includes marketing our world-class online programs used in schools, covering mathematics, reading, writing and assessment.

MARKETING RESEARCH AND PENETRATION:

• Research and keep up to date on industry standards, competitors and the EdTech landscape to inform and adapt our strategies
• Regionalise global marketing materials for the UK, Europe, and the Middle East.
• Explore new market opportunities and propose new initiatives.
  Requirements:

We are looking for an optimistic go-getter who is a highly motivated and organised individual. The ideal candidate will possess the following skills and experience:

• 3+ years in a marketing role, preferably in a B2B context
• Marketing degree or equivalent preferred
• Strong copywriting and reporting skills
• Knowledge of marketing tools (Google Analytics, social media platforms)
• Experience with digital campaign development (email, SEM, social media)
• Experience with email marketing automation platforms (Salesforce Marketing Cloud preferred)
• Excellent time management and multitasking skills
• Takes initiative and ownership of projects
• Strong communication and presentation skills (written and oral)
• Analytical and problem-solving skills
• Passion for education and marketing

BENEFITS TO APPLICANT

• The opportunity to further your career within global EdTech organisation and work with industry experts
• A supportive work environment and the opportunity to engage and collaborate with colleagues across the globe
• Work in a rewarding sector that makes a dramatic impact on student education outcomes globally
• Play a vital part in our regional and global success and make your mark
  Overall, this is a great opportunity for a highly motivated B2B marketer to join a dynamic team and make a real difference in the education sector.
  We’re looking forward to hearing from you and look forward to sharing more about 3P and our amazing people and products

Reporting to the Regional Marketing Manager, the Digital Marketing Executive will play a vital role in supporting the marketing team in achieving our strategic goals of driving growth and retention across the EMEA region.
This individual will be responsible for a variety of tasks, including:

Campaign Planning and Execution:

• Plan and execute regional digital marketing campaigns that generate high-quality leads and trial subscriptions to meet our targets with a strong focus on email marketing.
• Optimise campaign performance across all stages of the marketing funnel (awareness to conversion).
• Analyse campaign results and identify areas for improvement presented through reports.
• Liaise with and brief designers, PR, and other marketing partners.