Marketing Executive

at  ARTEASTIQ PTE LTD

• Build personal rapport/connection with journalists, publications, and influencers across various media (digital/print), to position Arteastiq Group’s brands at their top-of-mind recall.
• Developing strategic marketing campaigns to help achieve business results
• Ensuring that plans and messaging are aligned with business strategy, reinforce brand positioning, provide value-added content that is suited to customer’s needs as well as interests and are delivered effectively to targeted audiences
• Supporting integrated marketing and communications across a variety of channels and vehicles– internal, external, PR, social, web and digital.
• Collaborating across teams to develop key messages for campaigns, EDMs, marketing platforms and content syndication including thought leadership, market trends, reports, surveys, and customer satisfaction stories
• Planning and overseeing new marketing initiatives.
• Uncover new opportunities and market knowledge by conducting research on organisations and individuals.
• Actively keeping up with industry news and trends.
• Develop personal skill sets in maintaining interpersonal relationships.
• To create and edit video content/creative video for social media and digital platforms.
• Photo/video shoot and post-production photo/video.
• Provide multimedia design support for social media marketing.
• Assist the Marcomm Manager in creating branding and marketing collaterals, including, but not limited to corporate brochures, posters, signage, pop-up stands and logos, etc.
• Maximise results and hit targets on your campaigns on Search Engine Marketing platforms (Google, Yahoo, Bing);
• Manage media plans on the various Ad Networks (Facebook, Instagram, Tiktok, Xiaohongshu, Yahoo, Bing, YouTube, etc);
• Analyse data and work out actionable insights for the client to better their business
• Craft copies on ads and web pages that can effectively get conversions;
• Implement tracking of advertising campaigns and websites via Google Analytics for performance reporting

Please refer the Job description for details