Marketing Executive

at  BENJAMIN BARKER AUST PTE LTD

JOB DESCRIPTION

The Marketing Executive develop, plan and execute marketing, advertising and promotion strategies for Benjamin Barker, a menswear retail brand.

• Develop the marketing calendar for all campaigns, promotions and advertising
• Develop, plan and execute tactical promotions
• Develop, plan and execute events that promote store visits
• Develop, plan and manage social media accounts
• Responsive to customer needs by taking care of the online community on social media and Google accounts
• Work closely with retail and merchandising team to understand the service, products and write effective copy and ensure that promotions are in sync and effective
• Collaborate with the team to create compelling visuals that supports marketing objectives
• Work with strategic partners and malls to craft partner promotions, leverage on database and media shout outs
• Identify and collaborate with PR and Influencers to curate content for brand awareness, engagement and conversion
• Monthly performance reports to determine effectiveness of campaigns and recommendations on future steps

JOB REQUIREMENTS

• Diploma or Degree in Marketing, Business, Mass Communication or equivalent
• At least 2 years of relevant experience in the fashion and lifestyle industry
• Excellent verbal and written communication
• Good project management skills
• Vibrant, proactive and passionate about making a mark in the fashion and lifestyle industry.
• Sound understanding on the principles of marketing in the following areas:-
  o Content Marketing
  o Social Media Marketing
  o Influencer Marketing
  o Email Marketing
  o Fashion Marketin

Please refer the Job description for details