Marketing Executive

at  Clays Support Office

LIFE AT CLAYS

Clays is the premier indoor interactive clay shooting experience and cocktail bar, bringing all the fun of a British clay target shooting weekend to the city. We are the perfect place to spend time with friends or colleagues for an adrenaline-fuelled, fun-filled experience day or night. With a completely unique proposition in the competitive socialising arena, our gamified version of Olympic clay target shooting makes clay shooting safe, fun and accessible for all. We are on an exciting adventure as we expand both domestically and internationally into key global markets where the appeal for Britishness and competitive gaming has tested strongly.
Careers at Clays are loaded with possibilities and as we grow our brand and business, we are also invested in developing our people, providing many opportunities for personal development and access to excellent training. We are building an amazing team of autonomous free thinkers who are passionate about creating amazing experiences for our guests. If you’re looking to join a company with a culture and working environment where integrity, fun and teamwork are prioritised, we might just be the place for you!

CLAYS VALUES

Just like our venues are designed for everyone, so is our workplace. We know that we can’t possibly serve our diverse audiences without first nurturing and celebrating it in our people, and that’s why we work hard to create an inclusive culture for everyone. We want the different perspectives, increased creativity and higher innovation that comes from diversity. So, as long as you are passionate about making a positive impact then we want to hear from you.
And of course, we’re looking for someone who’s going to live and breathe our Clays values, which is why we framed them as a set of questions that inform what we do:
Safe - Is it safe? For our team, our guests, the business, our partners.
Amazing experience - Is it delivering an amazing experience? We amaze, and are amazing. We bring fun, thrill, wonder and joy and deliver an experience like no other. Always striving to surprise, delight and exceed expectations
Lasting - Is it lasting? We are committed to making a positive contribution to our world, our team, our guests and our industry in a way that is sustainable and enduring. We are here for the long term, we create a strong impression and make lasting memories. There is always a part of our amazing experience to discover and we are constantly evolving.

SUMMARY OF POSITION

We’re looking for a fabulous marketing executive to work within our marketing team who is passionate about sales and event marketing across the full marketing mix.
You will have a hands-on role supporting the growth of online and corporate sales and will work on creative development, production and delivery of sales collateral, events and marketing campaigns.
With insight and access to many areas of marketing, you will have the opportunity to develop your career and experience in different ways as we evolve our brand. This will include working on brand engagement, acquisition, CRM, loyalty and event marketing as well as having the opportunity to advance your skills in data led marketing, customer and market insight, marketing effectiveness, content optimisation and media planning.

SKILLS, DESIRED QUALIFICATIONS & ATTRIBUTES

• Minimum of three years’ experience in a marketing role within the hospitality sector or related fields such as entertainment or events management.
• Experience of working in a high-performing and innovative marketing team with campaigns that were delivered on time and within budget.
• Experience collaborating with colleagues across departments to collectively achieve internal targets and objectives.
• Comfortable and confident communicating with customers, internal teams, creative and external partners and agencies.
• Good time management skills, able to plan, focus and organise your time and priorities effectively.
• A reliable multi tasker you will also need to be flexible and adaptable.
• Experience using CRM systems, online analytical tools such as, Salesforce, and GA4. Analytics alongside expertise in Canva and Adobe.
• Always looking for opportunities to improve your knowledge and abilities.
• Passionate about hospitality and creating amazing experiences.
• A keen eye for detail with excellent editing, written and verbal communication skills.
• Ability to build lasting relationships with colleagues and clients.
• Honest with strong moral principles.
• Take initiative, can solve problems calmly and work well under pressure.

Preferred

• Experience using project and task management software such as Microsoft project, monday.com, Jira, Basecamp, Asana or similar.
• We would love you to have strong copywriting skills and a good eye for details and creativity.
• Background or a passion for entertainment, technology or hospitality.
• Affinity with digital products and interactive entertainment.

Your role will include but may not be limited to the following responsibilities;

• Work with the marketing team to deliver campaigns and marketing content that delights our audiences, bringing our brand to life across all touchpoints. End to end, from creative briefing, planning and conception to production, delivery, launch, optimisation and reporting.
• Craft compelling and engaging content across various marketing channels, including emails, website, editorial pieces, advertisements, and more, to effectively communicate brand messaging and engage target audiences.
• Produce analytics reports and campaign analysis to show impact and success.
• Oversee the delivery of marketing assets across Clays’ channels from POS to sales and operational assets ensuring consistent brand messaging across all marketing efforts.
• Champion the brand internally and externally including time in the venues to understand the customer experience and operations.
• Support with public relations activities specifically press releases and media enquiries.
• Conduct market research to identify trends, customer needs, and competitor activities to inform marketing strategies.
• Work with the marketing and internal teams to foster strategic collaborations, including external agencies, partners, and ambassadors to enhance marketing initiatives, and cultivate lasting relationships to drive growth.
• Provide general support to the marketing team by assisting with ad-hoc tasks and projects as required.
• Successfully complete all modules in the Career Tree Academy, in relation to your role.
• Encourage and support the company culture, to provide a supportive happy, productive work environment to all.