Marketing Executive

at  CREATIVE EATERIES PTE LTD

REQUIREMENTS

• Min Diploma in Business, Marketing or Liberal Arts
• Preferably 1 year of experience in related field
• Strong interest in F&B Industry (Restaurant & Catering)
• Positive working attitude, self-driven and proactive
• Keen eye for graphic visuals (POSM and Menu) and Copywriting skills
• Ability to multi-task and adapt to change quickly
• Creative thinker and strong ability to conceptualise designs and customer experience
• Working after hours and weekends may be required for events
• Creative, motivated, focused, flexible, team-oriented, with the ability to work within tight deadlines and communicate ideas effectively
• Possesses own laptop with Microsoft Office

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Assist in planning and executing end-to-end marketing for Creative Eateries’ brands
• Support marketing team the implementation of marketing strategies and programs across various channels, i.e. sponsorships, new location openings, internal awards and town hall etc.
• Liaise with external partnerships to execute promotions or campaigns
• Assist in Media and PR activations (Food Tasting)
• Craft content for social media pages
• Execute engagement campaigns and promotions for Creative Eateries members
• Plan and coordinate events both revenue driven and/or marketing driven
• Assist in conceptualising menus changes and POSM
• Assist in BTL activation – flyering, in-mall ad Spaces etc
• Contribute to discussion of dining concepts with marketing team and management
• Participate and provide inputs during internal food tastings
• Manage service recovery for restaurant and catering across various channels
• Plan and execute SEO, SEM strategies with strong focus on content creation
• Other duties as may be assigned along with the progress of the company