Marketing Executive

at  Digital Waffle

JOB DESCRIPTION

My client is looking for an enthusiastic eCommerce Executive to join their team. You’ll be in charge of enhancing user experience, boosting online sales, and maintaining their WooCommerce-based website in this capacity.

Role Responsibilities

• To maintain the best possible performance and user experience, update and maintain the company’s WooCommerce-based website.
• Use the eCommerce manager’s recommended tactics to enhance the usability, design, and navigation of websites.
• Optimize product listings and website content on-site to raise search engine ranks and increase organic traffic.
• To find opportunities for development and expansion, track and evaluate website performance indicators, such as traffic, conversion rates, and sales.
• Work together with cross-functional teams, such as marketing and customer support, to guarantee a smooth consumer experience from product discovery to purchase.
• Collaborating with the eCommerce manager, conduct market analysis and competition activities to pinpoint prospective avenues for expanding product and service offerings.
• Work in tandem with the marketing group to optimise campaigns, landing pages, and promos for higher conversion rates.

Requirements:

• One year of experience working in a digital marketing environment.
• Understanding of WooCommerce and additional e-commerce systems.
• Comprehension of SEO best practices and concepts.
• Comprehension of PPC best practices and principles.
• A deep comprehension of customer segmentation and email marketing.
• Superb oral and written communication abilities.
• The capacity to organise, prioritise, and operate autonomously in accordance with company requirements.
• A proactive, upbeat mindset and the capacity to operate in a rapidly expanding start-up setting.
• The ability to use analytical tools like Google Analytics and WooCommerce Analytics.
• While not necessary, having a basic understanding of the gardening or horticulture industries is a benefit.

Salary - Up to £27K
Location - Leighton Buzzard

• To maintain the best possible performance and user experience, update and maintain the company’s WooCommerce-based website.
• Use the eCommerce manager’s recommended tactics to enhance the usability, design, and navigation of websites.
• Optimize product listings and website content on-site to raise search engine ranks and increase organic traffic.
• To find opportunities for development and expansion, track and evaluate website performance indicators, such as traffic, conversion rates, and sales.
• Work together with cross-functional teams, such as marketing and customer support, to guarantee a smooth consumer experience from product discovery to purchase.
• Collaborating with the eCommerce manager, conduct market analysis and competition activities to pinpoint prospective avenues for expanding product and service offerings.
• Work in tandem with the marketing group to optimise campaigns, landing pages, and promos for higher conversion rates