MARKETING EXECUTIVE

at  FIT VENTURES PTE LTD

ABOUT US

Snap Fitness is a leading fitness franchise with a global presence in over 20 countries, dedicated to providing 24/7, convenient and affordable fitness solutions to individuals. We are seeking a Marketing Executive who thrives on building meaningful connections through community initiatives and amplifying brand visibility through strategic social media planning. The ideal candidate will have a passion for fostering genuine relationships and a proven track record of strategically navigating the unpredictable landscape of social media. If you are passionate about fitness, community engagement, and marketing innovation, we invite you to join our dynamic team and contribute to our mission of promoting health and wellness across our franchise network.

REQUIREMENTS

• Bachelor’s degree in Marketing, Mass Communication, or a related field.
• A minimum of 2 years of relevant marketing experience.
• Strong analytical and organizational skills with meticulous attention to detail.
• Creative, dynamic, and resourceful with a network of media and relevant promotional partners’ contacts.
• Knowledge of analytics tools and metrics for measuring social media performance (e.g., TikTok Analytics, Instagram Insights, YouTube Analytics) is preferred.
• Strong understanding of social media trends, culture, algorithms and audience behavior on Instagram, Facebook, Tiktok, YouTube is an added advantage.
• Proficiency in Microsoft Office, Figma, Adobe Photoshop, and Illustrator is an added advantage.
• A positive attitude with the ability to deliver results in a fast-paced environment.
• Self-motivated, confident, and capable of thriving under pressure.
• Comfortable with public speaking and delivering presentations.
• Experience in a similar marketing capacity within the fitness industry is an added advantage.

Franchise Community Initiatives

• Cultivate strong relationships with franchise owners and managers through diverse and engaging franchise community and marketing initiatives
• Identify opportunities for collaborative partnerships with relevant businesses, KOLs, and community organizations to enhance brand visibility
• Coordinate and execute fitness events, challenges, and workshops tailored to the interests and needs of members & franchise network
• Develop and implement community building initiatives throughout the network

Social Media Planning

• Collaborate with our Digital Content Creator to create compelling content for social media platforms to promote gym memberships, classes, and special events.
• Manage social media communications to our franchise network, ensuring a strategic and captivating messaging, on top of a consistent and relatable brand voice.
• Analyze social media performance metrics, identify trends, and optimize content strategies to increase reach, engagement, and membership application rates.
• Work alongside Digital Content Creator(s) to plan, organize, and implement social media marketing materials across various platforms including TikTok, YouTube, Instagram, and Facebook

National Marketing Support

• Assist Marketing Manager to create executable strategies and executing plans to achieve defined KPI’s
• Oversee the production of all visuals, collaterals, and campaigns, ensuring adherence to brand guidelines (social media, advertisements, flyers, franchisee assets, etc.).
• Conceptualise and work with a designer to create marketing assets, and publish engaging content for our website, EDMs, catalogs, press releases, partnerships, and collaborations.
• Manage company and product branding initiatives, ensuring brand guidelines and standards are consistently met throughout the local network.
• Manage website content at the national level and implement effective SEO strategies, including copywriting, imagery, and video creation.
• Manage ad accounts and optimize campaigns, be able to report on performance
• Analyze key marketing metrics related to lead generation, Cost per acquisition, pay-per-click, social media, and website data, providing comprehensive reports on campaign performance.
• Monitor competitors’ activities to gather insights on market trends and developments.
• Act as a liaison between the corporate office and franchisees, providing in-house marketing support