Marketing Executive MINI & Volvo

at  Sime Darby Motors

JOB DETAILS

Reference #

52678
Location(s)

Fortitude Valley
Expertise

Marketing
Job level(s)

Experienced
Work type(s)

Permanent

• More details (document)

In conjunction with the Group Marketing Manager - QLD, manage the planning, implementation and measurement of all marketing activity for the MINI and Volvo brands, including localised plans for Volvo Cars Brisbane North, Volvo Cars Brisbane West and Brisbane MINI Garage. Generate dealership and product awareness to achieve business goals and targets.

With the support of the Group Marketing Manager - QLD, develop an annual marketing plan designed to achieve the business goals and targets for each dealership, including retail activity, events, launches, corporate marketing and promotional activities.

• Identify, recommend and implement the most appropriate, and cost-effective marketing strategies and initiatives for maximising brand and product awareness.
• Deliver all marketing activities in line with the allocated budgets and time frames.
• Ensure all marketing activities are in line with the national brand guidelines and go through the necessary approvals process to ensure CI guidelines are met at all times and the business is not exposed to risk through unapproved activity.
• Effectively communicate all national and local activities within each dealership.
• Coordinate and manage all media activity, booking directly through each media group and maintaining relationships with each group to ensure our business is well maintained as a client.
• Co-ordinate and execute all database activity required for marketing activities, including downloading and cleansing time-based lists and actioning Head Office campaigns with database activity.
• Responsible for executing retail activity for Volvo Cars Brisbane North, Volvo Cars Brisbane West and Brisbane MINI Garage:
• Monthly campaigns, POS, Sale Events, eDM.
• Manage the composition and publication of various print media, communicative forms (mockup of creatives, chasing up content/listings), and artwork delivery, as well as drafting of letters and follow up.
• Coordinate Aftersales & Service marketing activity.
• Manage and create all social media activity for Volvo and MINI in line with campaign, brand expectations and approvals processes.
• Oversee the development of sales, aftersales, and service promotional materials such as brochures, information packs, etc.
• Support the Corporate Sales Manager with all corporate marketing activity, ensuring CI guidelines are met.
• Report on campaigns and measure success of marketing activity.
• Manage all marketing invoices received.

Please refer the Job description for details