Marketing Executive

at  Outsourced Events Ltd

KEY QUALITIES AND EXPERIENCE REQUIRED:

• 2+ years’ experience in a B2B marketing role.
• Experience with SEO content and website marketing.
• A bachelor’s degree in Marketing, Business or another related field is preferred.
• Experience of managing multiple websites via a Content Management System.
• Proven experience in digital marketing, with a focus on content marketing.
• Exceptional written and verbal communication skills.
• Demonstrated track record of supporting successful marketing strategy development and execution.
• A good eye for design and proficient in using tools such as Adobe and Canva.
• Well organised and able to prioritise effectively.
• Strategic thinking with a proactive and hands-on approach.
• Competent using Microsoft Office e.g. Word, Excel, PowerPoint.
• Excellent attention to detail with the ability to communicate effectively.
• Experience in PPC and Display Advertising preferred.

SALARY

We are offering a salary of £25-28K per annum, dependent upon experience, for a full-time role (37.5 hours per week).
However, we are also open to considering candidates with 6+ years of experience looking for a part time role of 27.5 hours per week (full time equivalent salary of £40k - pro rated to the 27.5 hours)

ABOUT US

Outsourced Events is a multi-award-winning event management company. We live and breathe events and our enthusiastic and friendly team of event professionals have decades of industry experience, organising events in the technology, commercial, and association sectors, but we will help you whatever the industry

THE PURPOSE

The purpose of the role is to support the Head of Marketing with marketing and communications strategy, delivery and reporting.

KEY ROLES AND RESPONSIBILITIES:

• Oversee and manage the digital presence of the company, managing both the website and social media channels.
• Consistently refresh and optimise the website for SEO, including, copywriting and uploading content.
• Report on findings for web analytics and other KPIs (traffic, keywords, SEO performance).
• Manage OE’s social media profiles, collecting images from events, managing the image library, creating and scheduling engaging content across different platforms to enhance brand visibility, overseeing activity and reporting.
• Utilise digital and traditional channels such as email, PPC, social media and print to execute campaigns that promote the Outsourced Events services to both new and existing clients.
• Copywriting content, including case studies and blogs/articles, for the e-newsletter, web and for social media channels.
• Collaborate with the wider team to collect service insights, feedback, and industry news for informing content creation.
• Design and create promotional materials for the Sales and Engagement teams.
• Be a brand guardian - upholding the tone, style, and values.
• Conduct thorough competitor analysis and undertake horizon scanning to identify competitive and market changes.
• Assist in the planning and execution of both internal (client events) and external events (conferences/exhibitions).
• Stay updated on industry trends, best practices, and news.