Marketing Executive - Promotion Fund Marketing (Mall)

at  Marina Bay Sands

Job no: 502644
Work type: Full Time
Location: Marina Bay Sands
Categories: Retail, Marketing & Communications

EDUCATION & CERTIFICATION

• Minimum Degree in Marketing or related disciplines with 1-2 years of working experience in Marketing-related roles.
• Good command of English (written & spoken)
• Ability to speak basic Mandarin

EXPERIENCE

• Highly experienced in managing day-to-day administration.
• Account Servicing Management
• Luxury retail marketing or CRM experience
• Client management experience a plus
• Prior experience in a large MNC environment

• Support Associate Director with High Value Shopping Programme, via planning and execution of marketing, promotional and high-touch service strategies.
• Administrative duties include the following but is not limited to vouchers inventory management, personalized email outreach to shoppers, interdepartmental liaison for campaigns and operational needs of the programme.
• Provide direct customer service and communication with the customer through text, phone calls or in-person.
• Manage the day-to-day maintenance of visual merchandising unit and the content within all VM units in the mall, including working closely with Retailers, Vendors and Ops Team.
• Manage CRM database – including accurate data entry and checking, filing when required, meeting audit requirements on a weekly basis, and to manage programme based on the approved SOP guidelines as required by the business unit and company.
• Contribute to monthly reports about the programme by keeping track of the day-to-day and monthly data, comps utilization and budget.
• Act as the daily point of contact for 30+ assigned Watch and Jewellery and Sports/Lifestyle retailers to assist in their day-to-day marketing activities and events in the mall.
• Collaborate cross functionally with other departments and manage internal/external stakeholders professionally.
• Support and work closely with Retail Concierge team on the CRM programme.
• Monthly update and report on reward redemption rate and other programme reports as required.
• Assist in planning, logistics, and operations of programme and events where opportunity arises.
• Tabulate results from mall advertising platforms and campaigns (VM Units, Programme redemption and ROI)
• Tabulate and calculate shopping vouchers submitted by retailers disbursed during special campaigns eg. Sands Shopping Spree.
• Assist in other ad-hoc marketing-related duties.
• Reports to Associate Director, Retail marketing