Marketing Executive

at  VERTIS DIGITAL PTE LTD

As a Marketing Executive at Vertis with responsibilities spanning content development, website management, HubSpot tool utilization, campaign deployments, and PR campaigns, your role would be comprehensive and pivotal in driving successful marketing initiatives. Here’s an overview of what your responsibilities might entail:

Key Responsibilities:

• Collaborating with content creators, copywriters, and designers to develop compelling and engaging content across various formats (blogs, articles, videos, infographics, etc.).
• Ensuring content is aligned with our objectives, target audience preferences, and SEO best practices for maximum visibility and engagement.
• Managing content calendars, publishing schedules, and content distribution strategies across different channels.
• Overseeing the development, maintenance, and optimization of our websites to enhance user experience, functionality, and performance.
• Implementing SEO strategies, keyword research, and on-page optimization techniques to improve website visibility and organic traffic.
• Utilizing website analytics tools (such as Google Analytics) to track user behavior, monitor website performance, and make data-driven optimizations.
• Managing and leveraging HubSpot’s suite of tools for CRM, marketing automation, email marketing, lead nurturing, and analytics.
• Creating and optimizing workflows, campaigns, and personalized marketing efforts within the HubSpot platform.
• Utilizing HubSpot’s reporting and analytics features to track campaign performance, measure ROI, and optimize marketing strategies.
• Planning, executing, and managing multi-channel marketing campaigns across digital platforms, social media, email marketing, and other relevant channels.
• Coordinating with internal teams (creative, digital marketing, social media, etc.) to ensure seamless campaign execution and alignment with client goals.
• Implementing A/B testing, monitoring campaign metrics, and making data-driven adjustments to optimize campaign performance.
• Developing strategic PR plans and messaging in coordination with our objectives and target audiences.
• Crafting press releases, media pitches, and PR content to generate media coverage and enhance brand visibility.
• Building and maintaining relationships with media contacts, influencers, and stakeholders to secure PR opportunities and placements.
• Serving as the main point of contact, providing regular updates, progress reports, and campaign insights.
• Conducting meetings, presentations, and strategy sessions to align marketing efforts, address feedback, and explore growth opportunities.
• Delivering comprehensive reports and analyses showcasing the impact of marketing initiatives, campaign performance, and ROI metrics.

Requirement and Qualification:

• Bachelor’s degree in business administration, marketing, or related field. Additional

Certificates in sales or marketing are a plus.

• Minimum of 2-4 years of experience in marketing management or a related field, demonstrating a track record of success in developing and implementing marketing strategies.
• Fostering strong relationships to achieve marketing success.
• Proficiency in orchestrating integrated marketing strategies, leveraging technology and creativity, and managing diverse teams.
• Strong ability to understand and address needs, build and maintain strong, trust-based relationships.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Creative thinking and problem-solving skills.
• Strong analytical skills and the ability to interpret data to drive decision-making.

• Collaborating with content creators, copywriters, and designers to develop compelling and engaging content across various formats (blogs, articles, videos, infographics, etc.).
• Ensuring content is aligned with our objectives, target audience preferences, and SEO best practices for maximum visibility and engagement.
• Managing content calendars, publishing schedules, and content distribution strategies across different channels.
• Overseeing the development, maintenance, and optimization of our websites to enhance user experience, functionality, and performance.
• Implementing SEO strategies, keyword research, and on-page optimization techniques to improve website visibility and organic traffic.
• Utilizing website analytics tools (such as Google Analytics) to track user behavior, monitor website performance, and make data-driven optimizations.
• Managing and leveraging HubSpot’s suite of tools for CRM, marketing automation, email marketing, lead nurturing, and analytics.
• Creating and optimizing workflows, campaigns, and personalized marketing efforts within the HubSpot platform.
• Utilizing HubSpot’s reporting and analytics features to track campaign performance, measure ROI, and optimize marketing strategies.
• Planning, executing, and managing multi-channel marketing campaigns across digital platforms, social media, email marketing, and other relevant channels.
• Coordinating with internal teams (creative, digital marketing, social media, etc.) to ensure seamless campaign execution and alignment with client goals.
• Implementing A/B testing, monitoring campaign metrics, and making data-driven adjustments to optimize campaign performance.
• Developing strategic PR plans and messaging in coordination with our objectives and target audiences.
• Crafting press releases, media pitches, and PR content to generate media coverage and enhance brand visibility.
• Building and maintaining relationships with media contacts, influencers, and stakeholders to secure PR opportunities and placements.
• Serving as the main point of contact, providing regular updates, progress reports, and campaign insights.
• Conducting meetings, presentations, and strategy sessions to align marketing efforts, address feedback, and explore growth opportunities.
• Delivering comprehensive reports and analyses showcasing the impact of marketing initiatives, campaign performance, and ROI metrics