Marketing Generalist

at  Lighthouse Labs

Lighthouse Labs is looking for a versatile Marketing Generalist to play a pivotal role in our marketing team. The ideal candidate will have a broad range of marketing skills and be eager to take on a variety of responsibilities in a fast-paced environment. This role will involve collaborating with different departments, including product, creative services, and content teams, to execute marketing strategies that drive brand awareness, lead generation, and customer engagement.

What you’ll be doing:

• Support email marketing campaigns, including campaign deployment, list segmentation, coordinating with the creative team for design and collaborating with the Growth and Product Marketing teams for overall email strategy.
• Assist in the development and deployment of various marketing materials across various channels, including social media content, email campaigns, advertising campaigns and blog content.
• Collect and analyze marketing data to provide insights and reports on campaign performance.
• Ongoing collaboration with Marketing team, to deliver the best marketing solutions across all business segments and corresponding objectives.
• Collaborate with cross-functional teams to ensure alignment of marketing efforts with company objectives.
• Coordinates and ensures compliance with stakeholder or project deadlines.
• Provide administrative support for various marketing initiatives.
• Ensure that marketing materials adhere to brand guidelines.
• Other Marketing duties / special projects as required.

What we need from you:

• 1-2 years of experience in integrated, omni-channel marketing type roles
• Comfortable working on multiple competing priorities
• Driven for success, entrepreneurial and business mindset, solutions-oriented
• Basic understanding of digital & 1:1 marketing communications and principles is a plus
• Experience with diverse groups and cultural sensitivities
• Customer-first mentality and leading with empathy, understanding and kindness
• Ability to work on multiple projects with different objectives simultaneously; good time management skills, including prioritizing, scheduling, and adapting as necessary
• Experience in technology and/or adult education is a major asset
• Bilingual in English / French is considered an asset

Why you’ll love it here:

• Fast-paced culture focused on continuous learning and growth
• 4 WEEKS PTO! (15 vacation days, 5 personal days)
• Unlimited sick days
• A remote working budget to get your home office up and running
• A learning fund to support professional development
• Flexible working hours

About us:
Lighthouse Labs was founded in 2013 with the mission to effectively and efficiently prepare the workforce with the analytical and technical skills necessary to succeed in a world of automation. With an initial focus on our open-enrolment developer bootcamp, we have grown into a leading provider of professional education services, delivering outstanding educational outcomes for our students. Our secret? Innovative curriculum, proprietary edtech, unique mentorship and career services and partnerships with government and industry leading organizations. We’re a bunch of quirky, inclusive and smart people who are changing lives by reimagining education - join us!
Lighthouse Labs is committed to creating an inclusive and accessible work environment for all candidates. We strive to ensure that our job application process is accessible to individuals with disabilities. If you require any accommodations or have any accessibility concerns, please reach out to careers@lighthouselabs.com and we will be happy to assist you.
Lighthouse Labs is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All positions at this time are remote, and we welcome all applicants. Talk to us to find out about our learning fund and other perks

• Support email marketing campaigns, including campaign deployment, list segmentation, coordinating with the creative team for design and collaborating with the Growth and Product Marketing teams for overall email strategy.
• Assist in the development and deployment of various marketing materials across various channels, including social media content, email campaigns, advertising campaigns and blog content.
• Collect and analyze marketing data to provide insights and reports on campaign performance.
• Ongoing collaboration with Marketing team, to deliver the best marketing solutions across all business segments and corresponding objectives.
• Collaborate with cross-functional teams to ensure alignment of marketing efforts with company objectives.
• Coordinates and ensures compliance with stakeholder or project deadlines.
• Provide administrative support for various marketing initiatives.
• Ensure that marketing materials adhere to brand guidelines.
• Other Marketing duties / special projects as required