Marketing Impact Officer

at  Lancaster University

This is a fantastic opportunity to work in Lancaster University’s Marketing Office, collaborating with colleagues from across the External Relations Division to evaluate and measure the impact of marketing and student recruitment activity.
Are you keen to apply your analytical skills in a youth marketing environment? Are you interested in why people make the choices they do? What influences their behaviour and how can knowledge on this inform best practice?
The role is based within the Campaigns Team, who lead on brand-level marketing for student recruitment, including web, email marketing, advertising, organic social campaigns, and the creation of online and offline assets such as videos and prospectuses. The Team is made up of marketing, communications and digital content specialists who deliver B2C activity from initial lead generation through the applicant journey to enrolled student.
This varied role will have input into many areas of marketing, student recruitment, events and web, with a focus on evaluation and measuring impact to facilitate continuous improvement. It also includes customer sentiment tracking and market insight into audience marketing preferences.
Day to day you will be supporting colleagues delivering marketing and student recruitment activities to evaluate and evidence the impact of their work, making recommendations for both marginal and transformative gains.
Prospect sentiment-tracking could include running a focus group to explore students’ views on a topic or piece of marketing collateral, attending an external webinar to feedback to the team on prospects’ attitudes towards applying to university, or using one of several external data sources to answer a question on the best course of action.
You will also support the Head of Campaigns to occasionally commission external market research companies to undertake larger, bespoke pieces of customer research, for example, the development of audience personas.
Excellent IT and analytical skills are essential for this role. As is the ability to work on your own initiative and prioritise and manage a diverse workload. You will be confident in communicating with a range of people from a variety of backgrounds and able to engage those outside your direct sphere of influence.
This role is offered on a full-time, permanent basis with a hybrid work pattern. The preference to fully work on campus can be accommodated if desired.
Please note that this post will require you to work during the clearing and confirmation period – usually mid-August around A level results day. Leave during this period (about a week) will be restricted.
For more information or an informal conversation, please contact Rachel Knowles, Head of Campaigns, r.knowles2@lancaster.ac.uk.

Please refer the Job description for details