Marketing Info & Planning Executive

at  British American Tobacco

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Ability to bring consumer perspective to forecast decision-making through market analysis and research.
• Strong analytical skills to interpret and communicate key business performance measures using diverse data sources.
• Proficiency in collating and interpreting consumer insights and analysis to support demand planning and business decision-making.
• Experience in managing and delivering key data and reporting collateral to stakeholders and above-market entities.
• Familiarity with maintaining brand boards, and providing regular market intelligence reports.
• Competence in defining and analyzing key company performance indicators and reporting.
• Capability to build and maintain strong relationships with key stakeholder groups across functions such as Insights, Sales, Finance, and Marketing.
• Advanced proficiency in Microsoft Office suite, and familiarity with Power BI are highly desirable and considered an added advantage.

WHAT YOU WILL BE ACCOUNTABLE FOR

• Support key business decisions and planning processes by analyzing industry macro and microeconomic variables, using sources like IRI, Track, EOS data, and Roy Morgan.
• Provide in-depth insights and foresights through internal and external data sources to ensure accurate demand forecasting for business objectives.
• Conduct ad hoc analytics as required by the team.
• Collate, interpret, and communicate consumer insights and analysis to assist Manager in making recommendations for business decision-making.
• Deliver clear assumptions to drive forecast modeling and coordinate the provision of business insight and foresight.
• Manage and deliver key data and reporting collateral to internal partner and above-market entities.
• Maintain the brand board and provide weekly market intelligence reports.
• Ensure key company performance indicators are defined, analyzed effectively, and reported regularly to key partners.

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companie