Marketing Insight Analyst

at  Dojotech

IDEALLY YOU WILL ALSO HAVE EXPERIENCE WITH:

• Our specific tech stack: BigQuery, Databricks, and Google Cloud Platform (GCP).
• Experience in working with marketing teams, where you have supported in; measurement frameworks, attribution and prediction models, data transformation and integration via CRM, Web and Ad platforms.
• You know how to lead and execute a BI project from requirements gathering to satisfactory delivery, communicating to your stakeholders proactively and organising resources.
• You can capture people’s attention and explain complex ideas whether you’re presenting to a room full of senior leaders or writing documentation.

THE ROLE:

If you love to develop cutting-edge automated solutions to tough business problems and craft game-changing insights with data that change how an organisation operates, this is a role for you.
At Dojo, the data function is a fascinating space, where you can really make an impact from day one. You will have the opportunity to play an important role in its development. We want you to bring your expertise with technology and experience in solving commercial problems into an environment where you’ll be working alongside other experts in both domains to scale our processes and make smarter decisions.

WHAT YOU WILL DO:

• Analyse marketing data to gain insights into customer behaviours, campaign effectiveness, and ROI.
• Optimise landing pages, website user experience and conversion funnels, identifying opportunities to improve conversion rate and user engagement, through testing, heat-maps, user behaviour analysis.
• Collaborate with cross-functional teams to optimise marketing spend and drive customer engagement.
• Work closely with the Marketing team to support the build, maintenance, and optimisation of marketing dashboards in PowerBI/Looker/Google Data Studio or similar.
• Help establish best practices for consistent and accurate data and insights access and promote a self-serving data culture.
• Present findings and insights to stakeholders, guiding data-driven marketing decisions.