Marketing Lead

at  Device Technologies Australia

ABOUT US…

Since 1992, Device Technologies has been dedicated to improving patients’ lives through leading edge technology and services, supplying hospitals and healthcare professionals with high-calibre medical solutions from around the world. Over 30 years, Device Technologies has developed a reputation for the quality, dedicated service and ongoing support provided by our people. With HQ in Sydney, the company continues to grow, representing over 200 trusted brands, and employing over 1000 highly skilled staff located across Australia, New Zealand and Asia.
Geared towards optimal performance, our culture is built on empowering our people to achieve their goals, aligning with wider business objectives. We focus on productivity, continuous improvement, career development and leadership nurturing to foster a superior workforce.

ABOUT YOU…

At Device Technologies, we succeed through our commitment to four key values:
Delivering Innovation – We encourage and reward fresh ideas and are committed to supporting our people to make change.
Seeking Collaboration – We support each other in our combined mission to help others achieve their goals.
Taking Ownership – We believe in equipping our people to take responsibility and accountability in their roles and trust them to get the job done.
Practising Good Business – Our success is built on a mix of intuition and experience and we foster an environment where all voices are heard and nobody is afraid to make mistakes.
Our ideal candidate for this role aligns with these values.
The ideal candidate will thrive in a fast-paced environment, with excellent skills in organisation, communication, stakeholder management and creative marketing strategy.

EXPERIENCE REQUIRED:

• Degree educated / relevant qualification experience;3
• 5 years email campaign management experience;
• Track record of delivery of campaigns, in particular communication and complex campaigns;
• Email marketing experience, with the understanding how to nurture relationships with new prospects and existing customers;
• Experience in working in a Direct Marketing, Multi-channel or Analytical environment;
• Track record of delivering multi-audience digital campaigns in a B2B environment;
• Experience in email campaign management and systems;
• Excellent organisation and project management skillset;
• Pro-active and results orientated;
• HubSpot experience is advantageous.

• Take responsibility for customer data quality including accuracy, relevance, completeness in relation to email marketing and communication;
• Plan and manage tactics and objectives in line with relevant stakeholders to support lead nurturing, conversion, retention, cross-sell or up-sell;
• Formulate campaign briefs based on a learned knowledge of customer triggers, interests and behavioural patterns;
• Evaluate, monitor and produce reports including KPI and ROI performance against objective (email marketing) in partnership with SEO/ Analytics Lead;
• Plan data selection, segmentation and prepare campaign lists. Ensure the systems can support data selection required;
• Improve ROI and customer lifetime value across all campaigns;
• Drive customer insight through the business;
• Plan, create and test campaigns;
• Liaise closely with the product managers and business managers to define understanding of the brand, and support commercial campaigns.