Marketing Lead - ZEEKR Germany

at  ZEEKR EU

THE COMPANY

We are ZEEKR, built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of world’s largest privately held automotive companies. Our goal and vision is to accelerate the shift to fully electrified mobility. We are committed to driving the future of transportation with cutting-edge technology and a customer-centric approach.
Our cars have finally arrived in Europe, and with several markets on our expansion roadmap, there has never been a better time to join the team.

THE ROLE

Our Zeekr Germany team is looking for a Marketing Lead who will be responsible of developing and coordinating our marketing activities in Germany. The role will be varied and both internally and externally facing. You will build the strength of the ZEEKR brand in Germany, in partnership with your central EU marketing counterparts. Internally this role will be known as a Marketing Specialist.

THIS IS WHAT YOU WILL DO MOST OF THE TIME:

• Responsibility for coordinating all Marketing activities in Germany within the European Guidelines for ZEEKR
• Create annual retail activation plan to drive the required traffic into the Zeekr stores. Create and maintain a local event and content calendar.
• Plan the marketing activation plan within the given budget to generate test drive and sales leads.
• Co-ordinate local PR, Media Relations and Press Office activities working closely with your EU counterparts.
• Align local marketing activities with the ZEEKR EU brand and marketing team.
• Manage activation budgets, cost control purchase request processes.
• Plan, project-lead, and carry out nationwide events, exhibitions, road shows, pop ups, test drive events.
• Manage the customer pipeline via Salesforce (Creating/generating/collecting/allocating sales-leads). Develop and execute campaigns to nurture leads, and funnel management.
• Create proposals for resources and prioritization of local market campaigns.
• Manage the process for approval of marketing campaigns to ensure alignment with EU brand positioning.

TO BE SUCCESSFUL IN THIS ROLE YOU SHOULD DEMONSTRATE:

• Extensive experience in the automotive sector with a focus on marketing activations.
• Strong knowledge of the German country marketing landscape.
• Experience in a similar role involving project management of events.
• Experience from a scale up or start up – this is a nice-to-have.
• Good command of the German and English languages.
  To thrive at ZEEKR we believe that you have the courage to lead with trust and care and you don’t mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast-paced, highly demanding work environment. Like us, you believe it’s important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.
  Apply today, we will perform ongoing selection during the application period. We look forward to hearing from you.
  Please note that due to GDPR regulations we can only accept applications sent through the recruitment system, not via email or other channels