Marketing Manager - Advertise

at  Dataseat

WHO WE ARE

Verve Group has created a more efficient and privacy-focused way to buy and monetize advertising. Verve Group is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 13 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve Group’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms. Verve Group is a subsidiary of Media and Games Invest (MGI).

WHO YOU ARE

We are seeking a highly motivated marketer to join our team. The ideal candidate will have a solid understanding of the Ad-tech industry including demand side platforms and contextual advertising. This Sales Enablement/Marketing Generalist will play a crucial role in bridging the gap between sales and marketing efforts, focusing on creating, managing, and executing sales enablement and marketing strategies that drive sales effectiveness and efficiency. This role involves a mix of content creation, sales support, marketing campaign execution, and performance analysis to ensure the sales team is equipped with the necessary tools and knowledge to achieve their goals.

• Develop and maintain sales collateral, such as pitch decks, brochures, case studies, and product sheets, ensuring they are up-to-date and align with brand messaging
• Collaborate with product and marketing teams to create targeted messaging and content for different stages of the sales funnel
• Support content creation, including blog posts, social media content, webinars and email
• Assist in driving end-to-end event management from event selection, and strategic planning, to execution to drive business growth
• Collaborate amongst sales, marketing, and product teams to ensure alignment on goals, strategies, and messaging
• Identify successful campaigns and develop case studies
• Provide regular reports to senior management on sales and marketing performance metrics