Marketing Manager – Another Place

at  Another Place The Lake

DESCRIPTION

We’re looking for an experienced brand-led marketing manager to join our dynamic and creative team. Storytelling and content are part of your marketing tool kit and you are able to translate business requirements into successful marketing campaigns.
Please note that this role is based at our custom-built head office in Cornwall, The Hangar, at the Aerohub Business Park, just outside of Newquay and 10 minutes away from Watergate Bay.

GET TO KNOW ANOTHER PLACE

Another Place is a growing collection of hotels that shares the same relaxed, active, and social ethos as Watergate Bay Hotel.
On the shores of Ullswater in the Lake District, Another Place, The Lake is the first hotel in the collection. Our marketing department have worked with the hotel since 2016. The hotel is the ideal place to explore the wilderness, swim beneath a full moon, eat and drink well, relax and have a good time.
The second hotel is The Machrie, a 47-bedroom hotel nestled in the dunes of a seven-mile beach on the Hebridean island of Islay. A modern, relaxed hotel with a world-class championship golf links, and views over the island and sea and the finest Scottish produce. The Machrie joined the collection in February 2024.

WHAT YOUR DAYS COULD LOOK LIKE:

You’ll be working with the sales and marketing director to develop and implement an annual marketing and PR strategy for Another Place hotels, with a focus on enhancing guest experiences and driving sales. Responsibilities include managing owned media, digital marketing, PR, and guest communication to attract new guests and encourage repeat guests from our targeted demographic.
Our brand has been carefully created and destination marketing is how we promote the hotel, you will be a brand ambassador and use content marketing to highlight the destinations.
We’re seeking a digital-savvy marketer with a blend of traditional and data-driven approaches, who can work closely with our design manager, web and ecommerce manager and digital content marketer, to support the marketing activity of our other brands where necessary including Watergate Bay Hotel.

As the marketing manager you will be responsible for:

• Brand storytelling and content
• Community and guest relationship management and communication including
• E-newsletters
• PR
• Website updates and SEO
• Social media and advertising
• Sponsors, partnerships and events
• Reporting

JOB SKILLS AND REQUIREMENTS:

• Previous marketing manager role for over four years, with experience of managing a marketing budget and strategy.
• Experience of brand marketing
• Relevant marketing qualifications and marketing and sales experience to a high level
• Excellent written English
• Email marketing software experience – we use Revinate and Mailchimp
• Online marketing tools experience including social media advertising – Google analytics, GA4 and webmaster tools, social media platforms and monitoring/ scheduling tools – we use Sprout Social
• Understanding of the distribution network and channels available for our content
• Experience of PR campaigns and media monitoring
• An understanding of property Management System (PMS) software – we use ResortSuite, Agilysys and ResDiary
• Use of project management software – we use Trello

WHAT WE CAN OFFER IN RETURN:

• Special rates for you and your friends and family to stay at Watergate Bay Hotel and Another Place hotels
• Discounts on treatments in Swim Club
• Discounts for you and your friends and family at our restaurants: Zacry’s, The Beach Hut and The Living Space
• Discount at Cubs coffee shops
• Discounts at Shop on the Beach and other partner businesses
• Team social events throughout the year
• Team assistance scheme – a dedicated helpline for support & advice on topics from mental health through to managing your finances
  As part of an experienced marketing team, you will have the opportunity to develop your career and work for an organisation which cares about its team as well as planet. We are currently working through the BCorp application process and focus everything we do through a people, planet and profit lens.
  From discounted stays to training and development opportunities, we’re all about helping our team achieve their personal and professional goals. Located near the Cornish coast, you’ll never be short on inspiration. Working at Another Place as part of Watergate Bay Hotel Group isn’t just a job - it’s a transformative career opportunity. Apply now and join us in creating memorable experiences that our guests and team remember for a lifetime.
  Full job description available on request.
  Another Place, The Lake
  Salary

• Brand storytelling and content
• Community and guest relationship management and communication including
• E-newsletters
• PR
• Website updates and SEO
• Social media and advertising
• Sponsors, partnerships and events
• Reportin