Marketing Manager

at  Apex Service Partners

ABOUT APEX SERVICE PARTNERS:

Apex Service Partners is a people-focused HVAC, plumbing and electrical services group whose goal is to partner with and build leading local brands around the country. We are seeking a seasoned Marketing Manager with comprehensive expertise in traditional and digital marketing strategies to enhance our brand presence and drive business growth.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus. OR relevant marketing experience.
• Proven experience as a Marketing Manager with expertise in traditional and digital marketing.
• Strong understanding of marketing principles, including digital channels like paid search, SEO, and LSA.
• Excellent communication and interpersonal skills to collaborate effectively with field personnel.
• Analytical mindset with the ability to interpret data and make data-driven marketing decisions.
• Experience in Skilled Trades is highly desirable.
• Relevant experience in planning and managing marketing budgets.

RESPONSIBILITIES:

• Marketing Strategy: Develop and implement comprehensive marketing strategies covering traditional and digital channels to achieve regional objectives and enhance brand visibility.
• Campaign Management: Plan and execute integrated marketing campaigns, incorporating traditional and digital elements, to generate leads and drive sales.
• Digital Marketing Expertise: Showcase expertise in digital marketing, including paid search, SEO, LSA, and other online channels, to optimize online presence and reach target audiences.
• Budget Management: Effectively manage marketing budgets, ensuring optimal allocation of resources across various marketing channels for maximum ROI.
• Market Research: Stay abreast of industry trends, competitor activities, and customer preferences to adapt marketing strategies for assigned markets.
• Brand Management: Ensure consistent branding across all channels, maintaining a positive and impactful brand image.
• Collaboration with Field Personnel: Work closely with General Managers and Regional Managers to understand local market dynamics and tailor marketing initiatives to meet specific branch needs.
• Performance Analytics: Monitor and analyze marketing performance metrics, providing insights to evaluate campaign effectiveness and identify areas for improvement.

THIS ROLE REQUIRES MONTHLY TRAVEL TO COLARADO AND ARIZONA & QUARTERLY TRAVEL TO UTAH.

Apex Service Partners is an equal-opportunity employer. We encourage applications from candidates of all backgrounds and experiences