Marketing Manager

at  BGO

1 YORK | TORONTO, ON

Who We Are: BGO is a leading, global real estate investment management advisor and a globally-recognized provider of real estate services. BGO serves the interests of more than 750 institutional clients with expertise in the asset management of office, industrial, multi-residential, retail and hospitality property across the globe. BGO has offices in 28 cities across twelve countries with deep, local knowledge, experience, and extensive networks in the regions where we invest in and manage real estate assets on behalf of our clients in primary, secondary and co-investment markets. BGO is a part of SLC Management, which is the institutional alternatives and traditional asset management business of Sun Life.
For more information, please visit www.bgo.com
BGO promotes a corporate culture that attracts and retains the highest caliber people. We encourage opportunities for growth, development, and promotion by providing our employees with the resources to work effectively and continually strive to perform better. We are committed to a safe and sustainable work environment.
The Opportunity: BGO Living, a renowned leader in the residential property sector, is seeking a Marketing Manager to oversee and elevate our multi-family marketing program across our national portfolio. This role is ideal for a strategic thinker with a proven track record in developing impactful marketing campaigns, managing brand consistency, and driving revenue growth in the real estate, hospitality, other institutional industries.
Agency experience considered an asset.

• Oversee the national multi-family marketing program, ensuring effective execution across the portfolio.
• Develop and implement strategic marketing plans and campaigns to distinguish BGO projects, increase market share, and optimize leads, conversion rates and revenue.
• Ensure uniformity of company and property branding across various platforms.
• Create and monitor marketing budgets for individual properties, analyzing monthly spend variances.
• Prepare comprehensive monthly lease-up reports for investors, deriving actionable insights and recommendations based on data.
• Manage deliverables of third-party marketing vendors including photographers, creative agencies, and digital advertising firms, ensuring timeliness, budget adherence, and quality of work.
• Maintain an organized repository of marketing documents, images, and reports.
• Oversee the production of print materials, signage, digital collateral, and renderings.
• Manage creative direction and messaging, ensuring that public-facing materials effectively target the desired demographic and align with the property’s development stage.
• Modify marketing campaigns and expenditures based on analytics and performance data.
• Keep abreast of industry trends, recommending new technologies, products, or services as needed.
• Daily management of “online curb appeal,” including Internet Listing Services (ILS), property websites, and social media accounts.
• Work alongside agency partner to manage strategic paid media.
• Maintain keen market oversight across identified Canadian markets, reviewing available market data and applying trends to assigned portfolio.