Marketing Manager

at  Block

Company Description
It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47 million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
Check out our locations, benefits, and more at cash.app/careers.
Job Description

Key responsibilities

• Own marketing relationships with Tier 1 Enterprise partners like Myer, David Jones, eBay, The Iconic, Jetstar, Ticketek, etc.
• Develop marketing strategies and initiatives for allocated portfolio that deliver to joint business objectives, utilising data and customer insights to drive decision making.
• Collaboration and Coordination: Work closely with all campaign stakeholders including consumer marketing, compliance, service and sales teams to ensure alignment and seamless process and execution of campaign activity.
• Reporting: Own all campaign reporting, with the support of your Manager and analytics leads.
• Budget Management: Efficiently manage the portfolio co-marketing budget to maximise ROI.
• Lead external agencies from brief to implementation and be accountable for ROI
• Champion our brand, customer & merchant value propositions – externally and internally
• Bring fresh thinking, new, innovative ideas, and experimentation into the approach to aid learning and drive ongoing performance improvement
• Lead GTM strategies for new enterprise level merchants.
• Support the Trade team on tier 1 campaigns including Afterpay Day
• Play an active part of the Partner Marketing Team, understanding accurately the partner portfolio priorities, and pro-actively proposing initiatives that translate at trade level.

Qualifications
-

Ideally the candidate will come with 4+ years experience in a similar role with a proven record of driving commercial success

• Excellent ability to build numerous stakeholder relationships internally and externally.
• Ability to build and deliver best practices, high ROI examples of in-store & online activated retail campaigns
• Strong experience in multi-channel marketing across digital, in-store, paid media, and owned channels.
• Entrepreneurial with a growth mindset. Open to learning, creative problem solving, and change.
• Insights driven. You don’t need to be a data scientist but you need to have a passion for using data to drive insights, deliver performance analysis which determines the next campaign
• An excellent communicator and teammate who is able to work independently, collaboratively and cross-functionally in a fast-paced environment
• Strong engaging and influencing abilities at all levels, to drive outcomes
• Degree qualified in Marketing/Communications and/or a relevant field.

Additional Information
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Key responsibilities

• Own marketing relationships with Tier 1 Enterprise partners like Myer, David Jones, eBay, The Iconic, Jetstar, Ticketek, etc.
• Develop marketing strategies and initiatives for allocated portfolio that deliver to joint business objectives, utilising data and customer insights to drive decision making.
• Collaboration and Coordination: Work closely with all campaign stakeholders including consumer marketing, compliance, service and sales teams to ensure alignment and seamless process and execution of campaign activity.
• Reporting: Own all campaign reporting, with the support of your Manager and analytics leads.
• Budget Management: Efficiently manage the portfolio co-marketing budget to maximise ROI.
• Lead external agencies from brief to implementation and be accountable for ROI
• Champion our brand, customer & merchant value propositions – externally and internally
• Bring fresh thinking, new, innovative ideas, and experimentation into the approach to aid learning and drive ongoing performance improvement
• Lead GTM strategies for new enterprise level merchants.
• Support the Trade team on tier 1 campaigns including Afterpay Day
• Play an active part of the Partner Marketing Team, understanding accurately the partner portfolio priorities, and pro-actively proposing initiatives that translate at trade level

Ideally the candidate will come with 4+ years experience in a similar role with a proven record of driving commercial success

• Excellent ability to build numerous stakeholder relationships internally and externally.
• Ability to build and deliver best practices, high ROI examples of in-store & online activated retail campaigns
• Strong experience in multi-channel marketing across digital, in-store, paid media, and owned channels.
• Entrepreneurial with a growth mindset. Open to learning, creative problem solving, and change.
• Insights driven. You don’t need to be a data scientist but you need to have a passion for using data to drive insights, deliver performance analysis which determines the next campaign
• An excellent communicator and teammate who is able to work independently, collaboratively and cross-functionally in a fast-paced environment
• Strong engaging and influencing abilities at all levels, to drive outcomes
• Degree qualified in Marketing/Communications and/or a relevant field