Marketing Manager: Brand Strategy

at  Nedbank

REQUISITION DETAILS & TALENT ACQUISITION CONTACT

133799 - Busi Radebe
Job Family
Marketing, Communication and Research
Career Stream
Marketing and Brand Management
Leadership Pipeline
Manage Self: Professional

TECHNICAL / PROFESSIONAL KNOWLEDGE

• Accounting principles
• Communication Strategies
• Governance, Risk and Controls
• Decision-making process
• Company/Division/Cluster/Business Unit specific business knowledge
• Understanding of branding & brand building principles and techniques as drivers of marketing strateg
• Writing of briefs and verbal articulation thereof to internal and external stakeholders
• Development and implementaion of marketing plans in support of the marketing and business strategies

Behavioural Competencies

• Building Partnerships
• Communication
• Customer Focus
• Decision Making
• Initiating Action
• Innovation
• Work Standards
• Quality Orientation

-

JOB PURPOSE

To support the formulation of the brand strategy and the annual brand plan. To manage the effective implementation of the brand plan with the objective of influencing targeted consumers or businesses to choose Nedbank’s products and services. Furthermore, the incumber must achieve specific measurable business and brand objectives.