Marketing Manager

at  Bridgestone Asia Pacific

ABOUT US

A renowned global leader in tyres and rubber, Bridgestone is striving towards a vision to provide both social value and customer value as a sustainable solutions company.
With sustainability at the core of our business and guided by the values of our Bridgestone E8 Commitment, Bridgestone offers a diverse product portfolio of premium tyres and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.
In Australia, Bridgestone offers a range of services and solutions to all segments of the Australian market. Our extensive range of quality tyres is complemented by the provision of mechanical and fleet services through the company’s nationwide retail network of Bridgestone Select and Bridgestone Service Centres, mobile service provider Lube Mobile, and the manufacturing and sale of quality retreads through Bandag Pty Limited.

ROLE SUMMARY

• Develop and execute marketing strategies, including the B2B go to market approach that supports awareness, demand generation and sales of existing and future products, services and solutions across ANZ.

KEY RESPONSIBILITIES

• Develop a deep understanding of customer needs through research, industry and customer feedback.
• Build an effective strategic marketing program, including the B2B go-to-market approach.
• Develop lead generation programs, including managing, optimising, and executing marketing campaigns using various physical and digital assets to drive qualified leads to the sales team.
• Define, monitor and analyse B2B Solutions Marketing Performance Tracking for all programs, solutions and initiatives.
• Communicate and actively support sales through joint plans to drive maximum impact.