Marketing Manager

at  Carnival

An exceptional opportunity awaits a Marketing Manager to assume a pivotal role at Holland America Line (HAL) on a full time maximum 9-month contract, with potential extension to cover parental leave. Based in our Chatswood Sydney office and reporting directly to the VP of Sales and Marketing, you will spearhead efforts to enhance demand and brand perception for Holland America Line, leading to increased Net Ticket Revenue (NTR) and guest acquisition from the Australian & New Zealand market. Your responsibilities will encompass executing a comprehensive marketing strategy, coupled with providing supervision, feedback, and leadership to the local and US-based HAL teams, along with the CAU brand marketing teams.

First things first, check out what is on offer!

• Competitive base + super + bonus.
• Work life balance – 9 day (compressed hours) working fortnight with full time pay. Yes, that’s a long weekend every fortnight!
• Offering a hybrid work model – 2 days WFH and 3 days Office.
• Fantastic Chatswood office location close to shops, public transport, restaurants, gyms and more!
• Fantastic discount on cruises, onboard product launches, airline, and Hotel discounts through our partners.
• Accredited as one of the best places to work in Australia in the Great Place to Work® survey 2023.
• Nominated as one of the best places to work for Women in the Great Place to Work® survey 2023.
• Click to see more benefits!

ABOUT US:

About Holland America Line - Holland America Line has been exploring the world for 150 years with expertly crafted itineraries, extraordinary service and genuine connections to the destinations. Offering an ideal perfectly-sized ship experience, its fleet visits nearly 470 ports in 114 countries around the world and has shared the thrill of Alaska for over 75 years — longer than any other cruise line. Holland America Line’s 11 mid-sized ships feature a diverse range of enriching activities and amenities focused on destination immersion and personalised travel. Guests enjoy the best entertainment at sea each evening and dining venues featuring exclusive dishes by world-famous chefs. A new global fresh fish program brings more than 80 types of fresh fish on board, sourced and served locally in regions around the world.

Carnival Australia is part of the Carnival Corporation, the worlds’ leading cruise holiday company, representing iconic brands including P&O Cruises, Princess Cruises, Cunard, Carnival Cruise Lines, Holland America Line and Seabourn. It’s an exciting time to join the local team, with the resumption of cruising in Australia! At Carnival Australia we pride ourselves on promoting an inclusive and flexible workplace culture where individual differences are valued.

• We at Carnival Australia promote diversity and inclusion and encourage applications from all backgrounds and communities, including Aboriginal and Torres Strait Islander communities, the LGBTQIA+ community, and people living with a disability.
• Suitable candidates will undergo background checks, which may include police checks, skills assessment/testing, and reference checks. There will be a two-stage interview process in the Chatswood Sydney office.
• Only approved recruiters on our panel will be engaged, and unsolicited resumes from agency recruiters will not be accepted.

YOUR KEY RESPONSIBILITIES WILL INCLUDE BUT ARE NOT LIMITED TO:

Oversee the development and delivery of a fully integrated marketing and PR strategy for Holland America Line in the Australian and New Zealand market whilst providing direction, guidance, and leadership to the local and US based HAL teams.

• Manage conception, development, and implementation of the marketing plan and strategies to enhance brand awareness, consideration and stimulate demand in the market. Including:
• Above the Line Comms
• Below the Line Comms
• Promotions
• Internal Comms
• Creative, communication and media briefs to external partners
• Responsible for managing and executing all marketing communications aspects.
• Taking charge of the marketing function to ensure proper positioning of the Holland America brand and the effectiveness of retail campaigns in design, execution, and performance.
• Offering support and guidance to the Key Account, Sales Operations and Trade Engagement teams.
• Establishing and nurturing strong relationships with key contacts on the HAL commercial team in North America.
• Evolving, implementing, and evaluating the success of a comprehensive marketing strategy to enhance Holland America Line’s image and market position in relevant target markets.
• Assisting in PR efforts to maintain consistent messaging and maximise PR opportunities.
• Managing relationships with media and creative agencies, adjusting involvement as necessary.
• Ensuring a unified brand voice in the market across various touchpoints.
• Management of the annual marketing budget including forecasting.

TO BE SUCCESSFUL IN THE ROLE, YOU WILL HAVE:

• A minimum of 2 years’ experience in Marketing Management.
• Preference for robust category-specific experience and mandatory travel experience.
• Demonstrated strong leadership qualities and a collaborative, team-oriented work approach.
• Proficiency in utilising various marketing tools encompassing above-the-line, below-the-line, and digital communications (Ie, Adobe Analytics).
• Capability to interpret and present performance metrics and campaign outcomes to derive actionable insights.
• Profound business management skills, including financial acumen (forecasting and budgeting), marketing expertise, and meticulous attention to detail.
• Proficiency in cultivating and maintaining robust relationships, coupled with effective negotiation and influencing abilities.
• Exceptional interpersonal, oral, and written communication proficiencies of critical thinking, analytical skills, and high-level project management competencies to oversee multiple projects simultaneously.