Marketing Manager

at  City Education Group

City Education Group (which incorporates City Colleges, City Language School, Ashfield College and Progressive College) is a dynamic private education provider headquartered in Dublin that delivers transformative education programmes to students at second; and third levels, while also focusing on professional, higher and vocational training.
We are seeking to appoint a Marketing Manager to lead our Marketing Team. The ideal candidate will come from a marketing background, preferably with experience in educational marketing, and have a passion for contemporary marketing and its best practices.

ESSENTIAL

• Third Level qualification in Marketing.
• 5+ Years’ experience in a previous Marketing role.
• Previous experience in the Education Industry is desirable.
• Professional experience in marketing campaigns, planning, implementation, management and reporting.
• Proficiency with; Google Ads, Google Analytics, WordPress, Facebook Ads, Instagram Ads, SEO and External Agency Management.
• Experience using and updating WordPress website(s)
• High level knowledge and experience with CRM systems (Salesforce)
• Excellent management and leadership skills.
• A record of proven results in a similar role.
• Strong effective communicator who is detail orientated.
• Ability to increase productivity and continuously improve methods within the company.
• Strong understanding of different marketing techniques.
• Ability to plan, organise and meet deadlines.
• Experience with social media management.
• Ability to generate creative ideas to engage audiences and potential customers.
• Proven understanding of branding within the Higher Education industry.
• Financial planning and budget management.
  The Marketing Manager will play a central role within CEG.

The appointee will carry out such duties as are assigned by management including, but not limited to:

• Lead and motivate the marketing team.
• Working with Senior Management to set the marketing strategy for the Group.
• Researching and analysing market trends and competitors.
• Manage the promotion and positioning of our brand through relevant marketing channels, as appropriate.
• Create and manage marketing campaigns to raise brand awareness and increase our online presence.
• Tracking and analysing the performance of marketing campaigns and generating weekly/monthly reports.
• Use data and analytics to provide recommendations to management in optimising campaign performance.
• Managing the budget, in consultation with the Global Director of Sales & Marketing, of the marketing department and making sure the budget spend is delivering a return on investment.
• Seeking out new commercial opportunities for the Group.

Salary: The salary scale is commensurate with experience.
Location: Office-based in Dublin initally, with a move to hybrid as agreed with Line Manager.
Interested parties should include a cover letter highlighting their relevant experience and an up-to-date VC before 5 pm on 12 July 2024.

• Lead and motivate the marketing team.
• Working with Senior Management to set the marketing strategy for the Group.
• Researching and analysing market trends and competitors.
• Manage the promotion and positioning of our brand through relevant marketing channels, as appropriate.
• Create and manage marketing campaigns to raise brand awareness and increase our online presence.
• Tracking and analysing the performance of marketing campaigns and generating weekly/monthly reports.
• Use data and analytics to provide recommendations to management in optimising campaign performance.
• Managing the budget, in consultation with the Global Director of Sales & Marketing, of the marketing department and making sure the budget spend is delivering a return on investment.
• Seeking out new commercial opportunities for the Group