Marketing Manager

at  Collins McNicholas

REQUIREMENTS:

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• At least 5 years’ experience in marketing, with a strong background in ABM, B2B marketing, and SaaS marketing.
• Proven ability to develop and manage marketing plans and budgets, alongside experience in digital marketing strategies and event management.
• Familiarity with modern marketing tools and platforms for analytics, automation, and digital engagement (e.g., Pipedrive, HubSpot, Salesforce, Google Analytics).
• Exceptional project management skills, capable of leading multiple initiatives in a fast-paced and dynamic environment.
• Analytical mindset with a talent for spotting market trends and opportunities

KEY RESPONSIBILITIES:

• Lead the creation and implementation of comprehensive marketing plans, supporting the mission to excel as a leader within our domains.
• Oversee and strategically allocate marketing budget to maximize ROI and achieve targeted demand generation and pipeline objectives.
• Develop and maintain strong relationships with channel partners, providing them with the necessary collateral, sales support, and enablement tools to succeed.
• Facilitate close collaboration with the pre-sales team to develop compelling marketing collateral that enhances customer engagement and supports the sales process.
• Partner with the innovation team for market analysis and strategy formulation, leveraging insights to drive forward-thinking marketing initiatives.
• Execute targeted ABM campaigns aimed at identifying and engaging key contacts within strategic accounts, fostering relationships that drive business growth.
• Manage digital marketing initiatives, including SEO/SEM, email marketing, social media, and online advertising to enhance online presence and engagement.
• Coordinate participation in industry events, conferences, and seminars, ensuring a strong and impactful company presence