Marketing Manager Content & Social Media (m/f/d)

at  Abbott Laboratories

ABOUT ABBOTT

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
In Germany, Abbott has approximately 4,000 employees working in manufacturing, research and development, logistics, sales, and marketing. They are located at Abbott`s German headquarters in Wiesbaden and its sites in Hanover, Neustadt am Rübenberge, Wetzlar, Eschborn, Cologne, Jena, and Hamburg.

QUALIFICATIONS & SKILLS

• University Degree in Business, Marketing, Science, or related fields.
• 6-8 years marketing experience, with a minimum of 2 years in Health Care
• Proven track record in product management, brand marketing, social media, and content strategy.
• Excellent knowledge and understanding of social media platforms, trends, and best practices.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Demonstrated ability to work collaboratively with cross-functional teams - at country and regional or global level.
• Track record of driving innovation in social media and content marketing.
• Experience in analyzing and reporting on social media metrics to drive results.
• Creative problem-solver with outstanding communication, presentation, and motivational skills
• Excellent English writing and communication skills with an eye for detail.
• Willingness to travel (10 -25%)

• Developing and executing omnichannel strategy and guidance for Content and Social Media activation in close collaboration with the Digital Experience team.
• Analyzing and reporting on social media content performance to continuously optimize and ensure cohesive strategy and messaging across all channels.
• Owning and managing the EMEAP content calendar to ensure consistent messaging across channels.
• Defining influencer strategy and activities across markets in alignment with Global.
• Governing and approving local new digital media platforms i.e., new websites, new apps new social media properties
• Developing and accessing metrics, KPIs and ROI to ensure successful program implementation and operation and drive benchmarking across the region.
• Performing ongoing market and competitive analysis and developing corresponding actions and recommendations.
• Serving as Subject Matter Expert for local social media managers and content specialists, share best practices across markets and leading trainings to improve Social Media mastery.