Marketing Manager Continence Care - Sweden and Finland

at  Rekryteringsspecialisten

The Marketing Manager is responsible for identifying and executing medium and long-term national (Sweden and Finland) and Nordic strategies to grow Hollister’s Continence Care product sales profitably, gain market access and sales acceleration. This position will have a deep understanding of the market through competitive analysis, customer interactions and distill insights for continued growth and increased customer satisfaction.
The Marketing Manager will develop annual marketing plans and Go2Market/Pre-tender Plans that are aligned with Global Marketing and ensure local specific growth plans and execution.
The Marketing Manager will have an integral role in identifying products and services needed, plan and execute product launches, set pricing strategies and execute marketing campaigns in line with the marketing budget.
The Marketing Manager will, together with the local Sales Managers, provide leadership and work closely with the Sales Team to support the business unit in achieving its annual and medium term sales targets.

WORK EXPERIENCE REQUIREMENTS:

• Relevant experience in marketing communication and/or product management roles, preferable experience in the healthcare market but not essential.
• Number of Overall Years Necessary: 5-8.
• 5+ years of overall business experience, with at least 3 years of progression marketing and/or new product development roles in the healthcare arena.

PREFERRED EXPERIENCE:

• Product launch, marketing planning and campaign and event management
• Project management
• Forecasting and sales analysis
• Solid understanding of public tender process locally
• Solid understanding of cooperation with HCPs and compliance rules
• Marketing communication
• Understanding of patient, consumer marketing
• Understanding of clinical studies

ESSENTIAL FUNCTIONS OF THE ROLE:

• Ability to travel (up to 30% of time), including internationally.