Marketing Manager (Creative Localisation)

at  Revolut

Office: Mexico City
Remote: Mexico
About Revolut
People deserve more from their money. More visibility, more control, more freedom. And since 2015, Revolut has been on a mission to deliver just that. With an arsenal of awesome products that span spending, saving, travel, transfers, investing, exchanging and more, we’ve helped 40+ million customers get more from their money. And we’re not done yet.
As we continue our lightning-fast growth,‌ two things are essential to continuing our success: our people and our culture. We’ve been officially certified as a Great Place to Work™ in recognition of our outstanding employee experience! So far, we have 10,000+ people working around the world, from our great offices or remotely, on our mission. And we’re looking for more. We want brilliant people that love building great products, love redefining success, and love turning the complexity of a chaotic world into the simplicity of a beautiful solution.
About the role
If Revolut is a rocket ship — and we like to think it is — best-in-class creative is what propels us past the competition in the eyes of our customers
Working with Marketing, Product, Analytics, and just about any other team you can think of, our superstar creative Marketing Managers lead the development of jaw-dropping content and campaign strategies that demonstrate how beneficial our products are to millions of people. If that sounds like a blast to you (trust us, it is) come join the #DreamTeam
We’re looking for a #NeverSettle #GetItDone creative genius to join the team and take the lead on bringing our top-notch propositions to market.
Up for the challenge? Let’s get in touch.

What you’ll be doing

• Identifying customer needs by deeply understanding their behaviour and how our product works globally to create data-driven stories and content to boost conversion
• Independently driving impactful go-to-market product launches by owning development of audience strategy, value proposition, messaging, positioning, and communication strategies
• Developing research plans to uncover customer insights, steer and validate the product and marketing roadmaps, and stay on top of the competitive landscape
• Working with the marketing team to develop market-leading campaign calendars to drive engagement across the entire funnel, from acquisition through to retention
• Owning tone of voice and style guides for the Mexico market, and adapting global campaigns aligned to local nuances
• Running experiments to test hypotheses and bringing analytical rigour to campaigns to inform the go-to-market strategy
• Delivering campaigns with a solid bias for growth and business impact
• Scaling creative marketing efforts globally by operationalising resources such as playbooks for regional marketing teams

What you’ll need

• 4+ years of experience in B2C marketing and creative in a fast-paced environment (preferably in a hyper-growth global tech company)
• Experience in copywriting and product marketing
• Knowledge of markets and competitive landscape in the fintech or payments industry
• Passion for Revolut’s products
• Extensive experience developing stories and compelling content to drive conversion
• Experience setting strategic direction and project managing complex campaigns that require input and execution from various cross-functional teams
• A solid track record in planning and creating editorial and commercial content, as well as developing content strategies, editorial plans, tone of voice, and style guides
• The ability to analyse and distil data into actionable insights to inform campaign strategy and product development
• Excellent communication and interpersonal skills with the ability to talk to anyone and work in an ever-changing startup environment

Nice to have
Building a global financial super app isn’t enough. Our Revoluters are a priority, and that’s why in 2021 we launched our inaugural D&I Framework, designed to help us thrive and grow everyday. We’re not just doing this because it’s the right thing to do. We’re doing it because we know that seeking out diverse talent and creating an inclusive workplace is the way to create exceptional, innovative products and services for our customers. That’s why we encourage applications from people with diverse backgrounds and experiences to join this multicultural, hard-working team.
Refer to our Data Privacy Statement for Candidates for details on our data handling practices during your application.

• Identifying customer needs by deeply understanding their behaviour and how our product works globally to create data-driven stories and content to boost conversion
• Independently driving impactful go-to-market product launches by owning development of audience strategy, value proposition, messaging, positioning, and communication strategies
• Developing research plans to uncover customer insights, steer and validate the product and marketing roadmaps, and stay on top of the competitive landscape
• Working with the marketing team to develop market-leading campaign calendars to drive engagement across the entire funnel, from acquisition through to retention
• Owning tone of voice and style guides for the Mexico market, and adapting global campaigns aligned to local nuances
• Running experiments to test hypotheses and bringing analytical rigour to campaigns to inform the go-to-market strategy
• Delivering campaigns with a solid bias for growth and business impact
• Scaling creative marketing efforts globally by operationalising resources such as playbooks for regional marketing team