Marketing Manager Denmark

at  Lyko

In just 13 years, Lyko has made an incredible journey, from a small e-shop to an entire beauty ecosystem. And if you ask us, we have only just begun. We’re already a big player in a few markets but have only tested the waters of the Danish market so far. Now, we’re going all in! Ready to dive into the world of beauty with us? Keep reading!
At Lyko, we want to conquer the world. At least the part of the world that loves beauty. With a whopping 55,000 products from more than 1,000 brands online, we offer the market’s widest selection of hair care and beauty products. Yet, we don’t just want our customers to like us. We want them to LOVE us.
Now, picture this: you, as our Marketing Manager, leading the charge in Denmark. From planning outstanding campaigns to collaborating with influencers and everything in between, you’ll be the driving force behind our Danish marketing strategy. You’ll get to work closely with our awesome team in Copenhagen, reporting directly to our Danish Country Manager, but will of course have a lot of stakeholders back in the motherland, Sweden, as well as in our other markets like Norway, Finland, Germany and the Netherlands. And hey, we’re all about beauty here at Lyko. If trying out new products and staying on top of the latest trends is your thing, that’s a real advantage – but it’s not a deal-breaker. At the end of the day, it’s your passion, drive, and skills that we’re after.
What you’ll work on
As Head of Marketing, you’ll be the driving force behind Lyko’s journey in Denmark. Your role isn’t just about setting strategies; it’s about making a real, tangible difference. Imagine being the mastermind behind every successful campaign, the catalyst for building meaningful relationships with influencers and partners, and the trusted leader guiding our team towards victory. Your fingerprints will be all over our success story in Denmark, making you not just a part of it, but the heart and soul of it. You will have the opportunity to help impact and shape what you will be focusing on, however, some core duties of the position are:
Create a marketing strategy and activation plan for the Danish market
Take responsibility for the Danish marketing budget to make sure that we do the right things to create awareness and drive sales in Denmark
Adapt campaigns to the Danish market, as well as take initiative and create specific campaigns for Denmark
Who you are
Representing Lyko as a Marketing Manager isn’t just a job – it’s a chance to make a real impact on success in the Danish market. We need someone who’s independent, proactive, and ready to take the reins. And should you be the type who thrives in a whirlwind of creativity, enjoys the thrill of an ever-changing environment, and doesn’t mind the occasional hair-raising moment (pun intended), then you’re exactly the kind of person we’re looking for.
And let’s be real – you’re not afraid to roll up your sleeves and get things done. After all, we’re a small but mighty team in Denmark, and we all need to pull our weight. We’re not just looking for someone who’s all about the glitz and glam.

EXPERIENCE AND SKILLS NEED TO BE SUCCESSFUL IN THE POSITION:

Broad experience working with marketing in different channels and contact areas, e.g., as a brand/marketing manager, senior project manager, or similar
Experience working with consumer goods
Familiarity with having many touchpoints, including international stakeholder
Previous background working with sales driven marketing
Excellent command of the Danish and English languages

NICE TO HAVE SKILLS:

Previous experience in the beauty industry or e-commerce (preferably both )
Knowledge of Swedish is an advantage
Higher education in marketing or similar
Curious about our thoughts on hybrid work? We aim for at least three days a week in the office, and the other two are up to you, depending on the needs of the business. Are you ready to work in an exciting environment characterized by growth and quick decisions? Are you longing to work in an organization characterized by a helping, caring and fun culture? Hey! don’t hesitate to apply even though you don’t tick all the boxes on our wish list. We know that who you are and what your skills are is more important than your number of years of experience
Please apply as soon as possible, but no later than 29th May. We look forward to receiving your application!
Work with great people
Anniina Karppinen
Assistant Store Manager, Helsingfors Flagship
“Lyko is, to me, a welcoming, loving place that brings out the best in everyone! Being a part of the Lyko family is a true joy! "
Tim Gustafsson
Warehouse Hero
“Lyko is faith in the future and positivity! There is a positive attitude and clear long-term goals that everyone helps to reach! The best thing about Lyko is all the colleagues, and the community.”
Anna Wästhed
Team Manager Return & Complaint
“The best thing about Lyko is that all ways are right ? Dare to try and you’re allowed to fail. Nothing is impossible. Of course, also all the great colleagues in Sweden, the Nordics and Europe.”
Ulrika Haraldsson
Supply Planner
“Lyko got a long-term perspective and faith in the future; positivity and fearlessness in daring to dream. You are encouraged to think and try lots of new things, and every way is okay!”
Flexible ways of working, when possible
Prestigeless culture
Start-up vibe but still structured
Discount on 55,000 products
Thoughtful leaders
Rapid growth and lots of opportunities ahead
Did you know…?
Fun fact 1
That we exist in eight countries? Sweden, Norway, Denmark, Finland, Poland, Germany, The Netherlands and Austria! Which will be our ninth one?
Fun fact 2
Every 100th package sent in Sweden last year was from Lyko! Cool huh?
Fun fact 3
Yes, we work with beauty, but we still believe that we can make a difference for the environment. That’s why all our shipping is fossil free, and our packaging kept to a minimum.
Fun fact 4
When a customer places an order with us, it is packed and sent out for delivery within 18 minutes-ish. We’re proud of that – but also committed to improving it!
Fun fact 5
Lyko is a family business, with the name of the company being the same as the family name. The entire family still works within the company.
Fun fact 6
Our brand concept “Everyway is okay” anchors in our belief that beauty should be fun, without anxiety and demands, and consisting only of endless ways that are okay!
Rebecka Appelblad | Contact Perso

Please refer the Job description for details