Marketing Manager Digital Sales (M/F/D)

at  PAYBACK GmbH

DESCRIPTION & REQUIREMENTS

PAYBACK is a top player in data-driven marketing worldwide. With the ability to develop digital business models and implement technical trends, we are one the leading companies in the data economy. All technical solutions of the PAYBACK program are developed invented and implemented in Germany. Therefore we provide the latest technologies and have cross-functional and agile teams.
You want to take responsibility and collaborate your ideas to our unique product? You are ambitious and eager to and move things further? Then you are exactly right with PAYBACK. We are looking forward to you getting to know you.

• Design of the PAYBACK Rewards Shop AT: Design of the shop and action pages in the CMS, optimization to improve the customer journey
• Regular monitoring of shop performance, conducting performance analyses, and deriving optimization measures Responsibility for the conception, planning, and implementation of multichannel marketing measures for the PAYBACK Rewards Shop (AT and DE)
• Selection of reward assortments for multichannel campaigns Implementation of customer communication according to target groups and within defined processes, focusing on newsletter campaigns, onsite & mobile advertising materials, and print
• Coordination of advertising materials and marketing campaigns with internal departments and external interfaces (agencies)
• Qualitative and quantitative analysis of campaigns and regular derivation of optimization potentials with the aim of performance improvement
• Creation of sales-supporting documents and conducting presentations (internally and externally)