Marketing Manager, EMEA

at  Viking EMEA

Viking EMEA Marketing team consists of 5 marketing specialists - a product information and systems manager, communications and campaign manager, marketing event organizer, documentation specialist and a product information coordinator.

FULL RESPONSIBILITY OF THE MARKETING FUNCTION:

Increase brand awareness and market share

• Define marketing strategies with the sales, PM’s, and Operations
• Analyze and feedback market trends including customer behavior, competition
• Develop, manage and monitor the annual Marketing Budget
• Deploy successful marketing campaigns related to product launches and growth territories including social media, content creation and event management
• Develop with HR on employer branding
• Monitoring the performance of marketing campaigns

Management, and Team: development of the marketing organization and investments

• Build, maintain and upgrade an outstanding and motivated team in the Marketing Department
• Review and improve, individual and team performance – contribute to a performance driven organization, roles & responsibilities definition, job descriptions, appraisals, create a “best place to work” environment in the office
• Identify, propose and justify investments to third parties
• Budget ownership and accountability of the marketing function

Requirements

Marketing performance: create a strategic marketing vision for Viking EMEA and execute marketing strategies.