Marketing Manager, Events

at  CantaloupeInc

POSITION OVERVIEW:

Cantaloupe, Inc. is seeking a highly organized and proactive Marketing Event Manager. This role is integral to the planning, coordination, and execution of all event-related activities, ensuring seamless delivery and maximum impact. The ideal candidate will have a strong background in event management, exceptional project management skills, and the ability to foster relationships with partners and vendors.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Event Management, or a related field.
• 5+ years of proven experience in event planning and management.
• Strong project management and organizational skills.
• Excellent communication and interpersonal abilities.
• Ability to work under pressure and meet tight deadlines.
• Proficiency in event management software and tools.
• Experience managing budgets and financial tracking.
• Ability to travel as required for events.

Event Planning and Coordination:

• Assist in the development and execution of the annual event calendar.
• Plan, coordinate, and manage logistics for trade shows, customer conferences, and partner events.
• Collaborate with internal teams and external partners to ensure event objectives are met.

On-Site Event Management:

• Oversee on-site event setup, execution, and breakdown for shows/events that require a marketing representative to attend and support.
• Coordinate with vendors, venues, and stakeholders to ensure smooth event operations.
• Manage event staff and volunteers as needed.

Partner and Stakeholder Engagement:

• Work closely with the Sr. Director to support partner events and sponsorship activations.
• Coordinate with partners to secure sponsorship and participation in events, ensuring alignment with overall marketing and partnership strategies.
• Facilitate communication between partners to ensure partnership deliverables are met and integrated seamlessly into events.
• Foster relationships with partners to maximize event success.

Marketing and Communication:

• Assist in developing event marketing materials and communications.
• Ensure consistent branding and messaging across all event-related content.
• Promote events through various channels to drive attendance and engagement.
• Collaborate with other marketing team members to ensure cross-channel execution for events pre, during and post-event.

Budget Management:

• Manage event budgets, ensuring cost-effectiveness and adherence to financial guidelines.
• Track expenses and provide regular budget updates to the Sr. Director.

Post-Event Analysis:

• Collect and analyze event feedback and performance metrics – including lead generation, opportunities and ROI.
• Provide insights and recommendations for future events.
• Prepare post-event reports and presentations for stakeholders.

Additional responsibilities and projects may be assigned as needed to support evolving business objectives and strategic goals.