Marketing Manager, First Responder Segment, EMEA

at  MSA Safety

Overview:
Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.
At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day.
Are you in? Read on for more details about this particular role.
Responsibilities:
This position reports functionally to a Senior Marketing Manager, First Responder & Milipol, EMEA and focuses on developing and executing demand generation programs to support business objectives in the EMEA region, with a laser focus on core geographies.
This position will actively collaborate with Strategic Product Line Managers, Software developers, MarCom team, Pricing & OPEX teams and will require close relationships with Sales Teams and Channel Partners.

The Marketing Manager for First Responder Segment will:

• Manage and develop product/solution strategy & tactics in order to increase
• customer stickiness and engagement, in alignment with the group’s strategy.
• Manage Fire Service product portfolio and strategy for the EMEA region, with the strong focus on core countries such as Germany, France and UK
• Educate Sales team, Inside Sales and Customer Service experts on products, solutions and processes
• Support Channels enablement and upskilling on the above products and solutions.
• Be accountable for the demand generation and gross margin expansion marketing programs, product launches, market intelligence gathering and product expertise in the region.
• Support the communication strategy by working closely with Marcom/PR teams on: lead generation campaigns, face to face and virtual exhibitions, offline & online media plan, Public Relations (PR), Corporate Social Responsibility (CSR) and brand engagement activities, all other marketing activities around pillar cities of the region, firefighters’ personas & lobbying.

Qualifications:

EXPERIENCE (REQUIRED):

• Minimum of four (4) years of business experience in Marketing or Sales role ideally gained in B2B
• Experience in product portfolio management
• Proven ability to exhibit strategic thinking skills and an entrepreneurial mindset
• Demonstrated ability to grasp the technical aspects of technologically advanced product lines
• Ability to work well cross-functionally and across different countries
• Solid presentation, customer service, business, and negotiation skills
• Proven ability to execute and exhibit a result focused mindset
• English fluent
• German fluent

EXPERIENCE (PREFERRED):

• Experience in First Responder segment/ Fire Service
• Experience/ability to work in SaaS/HaaS environment
• Digital Marketing experience promoting technical products.
• Salesforce CRM experience and data harvesting for sorting and lead generation
• Expertise in face to face and Virtual Training, Webinars and Live Events

EDUCATION (REQUIRED):

• Bachelor’s degree in business with specialization in Marketing, Engineering, Technology or appropriate technical degree and relevant experience

Please refer the Job description for details