Marketing Manager, Free User Onboarding

at  HubSpot

POS-17908

The HubSpot Marketing team is looking for an experienced, dynamic data-driven Marketing Manager to manage and optimize the Free User Onboarding program. As a key member of the Self-Service Monetization team, you will collaborate with the Product and Digital Marketing teams to enhance the experience for new free users, driving success and engagement during their initial interactions with HubSpot.
This role sits on our Self-Service Monetization team, focused on enhancing the prospect experience for small business prospects - from signup to purchase. We are passionate about building a prospect journey that is delightful, self-service, and scalable. In this role, you will support our mission to scale with automation by experimenting, building, and personalizing our Free User Onboarding automation to set up new HubSpot users for success.
If you enjoy a fast-paced environment, helping our customers grow better through creative solutions - we might have the right role for you!

• Develop, execute, and manage strategic email marketing plans and campaigns - from ideation to implementation
• Collaborate closely with the Product team to create a seamless omnichannel experience for free users, maximizing program impact
• Understand what your audiences need to be successful through user research and analysis, using that to develop impactful communications & programming
• Create and execute email automation strategies, including segmentation, messaging, and operational aspects
• Monitor and report on program performance to internal teams and stakeholders
• Drive experimentation to optimize program effectiveness, leveraging data-driven insights and innovative approaches to enhance the free user journey