Marketing Manager (full-time, m/w/x)

at  Frieda Health

ABOUT US

Frieda will fundamentally change the way women age healthily. While ageing has long been a taboo subject, Frieda brings it into a new light and finally makes it a priority. Through a healthy lifestyle, the right supplements, and expert guidance, the ageing process can not only be slowed down but also embraced with confidence and vitality. Menopause, an essential phase in every woman’s life, deserves more than conventional approaches. We recognize that it’s more than just a biological transition; it’s an emotional and psychological journey that requires support, knowledge, and control. That’s where Frieda comes in.
Founded in 2022, Frieda is committed to revolutionising women’s health with a primary focus on addressing menopause-related symptoms. In a world where health meets technology, Frieda emerges as a pioneering force, devoted to transforming the menopause journey into a seamless, empowering, and informed experience. We are on a mission to build the first digital clinic for menopause – providing comprehensive digital solutions, backed by medical research and psychological expertise. Your expertise and leadership will be instrumental in building and managing our product ecosystem from the ground up, ensuring it aligns with our core values and vision.

YOU’LL FIT GREAT WITH THESE SKILLS AND VALUES

• Academic Background: You finished a Bachelor or Master in Marketing, Communications or similar courses of study.
• Branding, Marketing or Social Media background: A minimum of 3-4 years of experience in D2C marketing or communications with proficiency in managing diverse marketing channels such as Meta, Google (SEA), Newsletter etc.
• Strategic thinking: You can think beyond your marketing KPIs and CAC optimisation but also take care of business growth and new opportunities to reach our target group.
• Health and Lifestyle Experience: Prior experience in the lifestyle/Health sector, coupled with a strong background in B2C (Business-to-Consumer) marketing. Knowledge of the unique challenges and opportunities within this space is highly valuable.
• Stakeholder Management: Strong ability in managing stakeholders and cross-functional teams. Ensuring alignment with the product vision and objectives.Exceptional project management skills that ensure you can manage the (social) channels on your own, take full responsibility and deliver within scope while balancing competing priorities.
• Optional: You have experience with marketing medical products and integrating D2C marketing activities with medical sales.
• Innovative Thinker: A strong, independent thinker with a resolute personality. Your innovative approach and unwavering commitment to driving progress are essential for this role.

THE ROLE

We are seeking a dynamic Marketing Manager to drive our online marketing strategy, campaign execution, and brand awareness as we pioneer innovation in the female technology space. You will spearhead all online marketing activities with focus on content marketing and performance marketing in line with our product vision, while leveraging various channels to engage and support women navigating menopause. This isn’t just a job; it’s an invitation to become a driving force in redefining an entire industry.

TASKS AND RESPONSIBILITIES

• Marketing Channel Mix: Be responsible for Frieda’s marketing strategy starting with Frieda’s channel mix, choosing the right online and offline platforms to market our products, budget allocation and exploration of new formats.
• Campaigning: Become even more creative! You support every marketing campaign across all channels including messaging, creatives, text and the choice of the right channel mix.
• Content Marketing: You are responsible for the marketing editorial guides and the editorial plan, writing the copy for the Social Media Channels, Newsletter and the Website.
• Internal Team Building: Help hiring and shaping the right team in-house and external. You will also be responsible for establishing a team of voices and faces for the brand that can help spread knowledge and engage the Community.
• Attention to Business and Growth: You play a huge role in growth and brand awareness of Frieda and support the C-level team in strategic decisions and help to translate key messages into impactful marketing measurements.
• Ideal: Performance Marketing Responsibility: Support in managing and optimising all performance marketing channels. You will work with Meta (IG/FB) and Google (SEA).