Marketing Manager: Generics

at  Pharma Dynamics Pty Ltd

STRATEGY AND PLANNING

• Achieve and exceed set Generic basket divisional revenue targets, in line with planned requirements.
• Achieve top and bottom-line objectives as per Organisational goals.
• Drive applicable strategy per category considering product life cycle, market dynamics and medium to long term forecast.
• the performance results (Sales and Market share) on a weekly, monthly, and quarterly basis. Provide regular reports to business on performance progress and outcomes of strategy, activities or initiatives.
• Ensure effective execution of strategies down the value chain and in partnership with RSM’s.
• Ensure compliance with and adherence to the Marketing Code Authority principles as enforced and approved by the company.
• Ensure that activities always comply with relevant legislation, ethical standards, and company policies.
• Review, identify and design Marketing process efficiencies (planning, budgeting, advertising, Marketing investment etc.).
• Align with the Executive and cross-functional stakeholders to ensure Divisional Product Manager strategies align to business goals.
• Work with the Access Marketing Manager and National Key Accounts Manager with regard to medical aid formularies, tenders and KA listings.
• Work with Business Development Manager to identify new products and make launch decisions based on LRP process.
• Ownership of MTP process and forecast accuracy accountability.
• Ensure closed loop Marketing with regard to all activations from idea generation to post campaign. analysis, ROI analysis and put structures in place to attain this.
• Recommend and assist with design of sales incentives to achieve market penetration and reach expectations.

EDUCATION:

• Preferred: Business Degree and / or appropriate industry related - tertiary qualification and / or matric with industry appropriate sales and business diploma.

EXPERIENCE:

• 5 – 10 years’ experience in pharmaceutical industry
• 1 -2 years’ experience with Market Access advantageous
• 2 – 3 years’ pharmaceutical management experience advantageous