Marketing Manager, Gucci Makeup

at  coty

US LUXURY MARKETING – NEW YORK

COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.
In an effort to grow the business and the desirability of Gucci Makeup in the US market, we seek a Marketing Manager to support the development and execution of U.S. Marketing strategy that delivers U.S. financial targets and aligns with the Global marketing strategy. The Marketing Manager of Gucci Makeup will play a key role in delivering the national marketing strategy and execution in key Department Stores, Specialty retailers and e-Commerce Channels to drive brand awareness and SOM growth.
The Marketing Manager will lead budgeting, forecasting, P&L tracking, in-store and online merchandising, pricing and promotional strategies relating to the brand in partnership with transversal teams (sales, trade marketing merchandising, media, IM, finance, events, training, ecom, demand planning). The Marketing Manager will also support long-range planning for US market based on learning, insights, and a hunger for market-relevant innovation.
The Marketing Manager will report into the Senior Marketing Manager, in collaboration with the VP and Sr. Director of Marketing. Key stakeholders include global marketing, transversal teams and the fashion house.
The ideal candidate is a well-rounded color cosmetics marketing professional with strong analytical, leadership, solid communication skills and is attuned to consumer trends in beauty. The ideal candidate needs to be highly organized, detail-oriented, able to manage multiple projects at once, and passionate about the industry. Prior experience working for color cosmetics brands distributed at Sephora and Luxury Department Stores is beneficial.

ABOUT US

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.
Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.

IN THIS ROLE YOU WILL BE RESPONSIBLE FOR:

Executing strong programs to reach Sales, Productivity and Financial targets for the brand
Flawless launch of newness including 360 campaigns above the line and below the line.
Lead Performance analysis, competitive and program deep dives.
Product Marketing: Partner closely with global to ensure product launches, assortment and shade range are fit for purpose within US market
Media : support the media planning process for the brand. Ensure alignment and influence strategic direction and recommendations.
Influencer Marketing : Collaborate with the IM team, to ensure a cohesive communication program for the portfolio
Support forecasting process . Work with the forecasting team and support the phasing of saleable and promotional items.
Trade Marketing Collaborate with the trade marketing team to deliver a cohesive channel strategy, customer marketing activation plan including sampling, GWPs, secondary exposures etc.
Visual Merchandising : Lead the creative briefing process and partner with Visual Merchandising on all seasonal updates and in-store executions.
Events : Partner with the Event Planning team on account specific events
Help manage brand profitability through SKUs management, mix and budget optimization.
Create retailer presentations and present to retailer partners to obtain their buy-in as needed.
Promotional support : Develop complete programs (offers and in-store) and wrap up key promotional periods with performance analysis and key learning to maximize future executions.
Create a strong alliance with Sales leadership to ensure key account plans are aligned with brand strategies.
3 Year Planning: Strategically plan the coming years based on learnings, insights and a hunger for innovation
Identify new product concepts based on market trends, consumer trends, consumer insights, category dynamics and competitive activity.