Marketing Manager

at  Hamleys Of London Ltd

SPECIFIC JOB SKILLS:

• Event and marketing experience,
• Ability to work in a fast based environment,
• Project Management,
• Team Management,
• Stakeholder Management,
• Energetic and creative,
• Excellent written and verbal skills,
• Understanding of retail marketing,
• Self-motivated and results driven,
• Organised, efficient with good attention to detail,
• Excellent numerical skills,
• Social media account management experience (Facebook, X and Instagram)
• Strong commercial acumen.

COMPUTER SKILLS:

• Microsoft Office (Word, PowerPoint and Excel).

EDUCATION:

• Marketing, Event Management related degree (Desirable)
  Job Types: Full-time, Permanent

Benefits:

• Company events
• Company pension
• Work from home

Education:

• Bachelor’s (preferred)

Experience:

• Digital marketing: 3 years (preferred)
• Marketing: 3 years (preferred)

JOB PURPOSE SUMMARY

The Marketing Manager delivers the Hamleys portfolio by utilising an array of marketing platforms and tools to communicate footfall generating marketing activities, bookable events, and brand alliances in the UK. This role will be a marketing business generating role with sales & footfall KPIs to deliver through external collaborations and partnerships, institutional sales etc. The Marketing Manager be required to work closely with multiple stakeholders such as store ops, entertainment team, VM & Design, Warehouse, agencies, web teams and external collaborators.

OVERALL PURPOSE OF ROLE:

• Lead on Hamleys brand and marketing management for campaigns and footfall driving activations/ communications to be used as best in class for franchise business.
• Lead the UK Marketing media and activations to elevate the Hamleys brand and drive footfall into all bricks and mortar stores, keeping awareness of all UK store locations high and front of mind.
• Develop key campaigns that resonate with our customers and audiences. Working always to connect audiences with the Hamleys brand.
• Use insight and data to continue to develop and challenge best practices to meet objectives.
• Experiences: To ideate and execute highly engaging experiences thought through a child eyes across Hamleys store network and website including campaign activations, events, sales promotions, and alliances
• Partnerships: Develop local and national brand partnerships to deliver a portfolio of, experiential activity in�store, online and externally
• Project Manage the entire portfolio of events including PR, Charity and day to day.

KEY RESPONSIBILITIES AND ACCOUNTABILITIES

• Marketing Management
• Manage UK yearly marketing calendar of key marketing and event plans.
• Take plans from ideation through to implementation and execution across digital and UK store formats.
• Identify key marketing channels to maximise coverage, awareness and engagement throughout the year in all locations.
• Manage all UK social media inclusive of content creation, planning, scheduling and reporting.
• Manage the UK Marketing Team.
• Manage all UK agencies including media buying, PR, design and creative advertising.
• Lead on campaign direction for all seasonal and non-seasonal brand tentpoles.
• Brief campaign execution across all functions of the UK business inclusive of designers, store operations, entertainment, agencies and digital to ensure campaign execution is consistent across the business.
• Be the brand ambassador in all internal and external communications to lead in driving a consistent brand message.
• Develop key relationships with centre management in which all Hamleys stores are located within the UK.
• Manage the UK marketing budget allocation.
• Support the business in all opportunities where marketing and PR is required to elevate the key objectives.