Marketing Manager - Hospitality

at  Frontline Recruitment

An opportunity for a seasoned Marketing Manager to continue driving growth and the team within a diversified enterprise.

ABOUT THE COMPANY:

Our client is a dynamic and diversified enterprise with interests in hospitality, online sales, technology, adult entertainment, and events. They are committed to setting benchmarks in the industry by offering a unique blend of experiences to their clientele. Currently looking for a seasoned professional to join their team as the Head of Marketing.

POSITION OVERVIEW:

The Marketing Manager will be responsible for spearheading marketing strategy, executing growth plans, and managing a robust marketing team. The ideal candidate will have a deep understanding of sales funnels, SEO, social media management, and the application of AI in content creation and marketing. This role reports directly to the CEO and will be pivotal in achieving online revenue targets and driving bookings across various platforms for shows, exhibitions, events, and club nights.

QUALIFICATIONS:

• Bachelor’s Degree in Marketing, Business, or related field; Master’s Degree is a plus.
• Minimum of 5 years experience in a senior marketing role.
• Demonstrated experience in web development and building sales funnels.
• Deep understanding of SEO strategies and implementation.
• Proven track record in managing social media platforms for brands.
• Experience in utilising AI for marketing is highly desired.
• Exceptional leadership skills and experience in managing a team.
• Adult Entertainment Hospitality experience in marketing.

• Develop and execute comprehensive marketing strategies that align with the company’s commercial and creative goals.
• Manage and oversee web builds, ensuring website usability, design, and content are optimised to meet business needs. Via a 3rd party agency supplier.
• Understand and implement customer acquisition and retention funnels.
• Direct and oversee the company’s social media strategy, including content planning, posting, and analysis. With assistance from a graphic designer as required.
• Utilise AI tools for content creation, ad optimisation, and data analysis.
• Conduct SEO audits and strategies to maximise organic traffic.
• Drive sales and marketing through retail channels, promotional events, and online bookings.
• Collaborate closely with the sales and events team to drive bookings for shows, exhibitions, events, and club nights.
• Monitor and report on key performance indicators, ensuring all marketing efforts align with set objectives and budgets.
• Lead, mentor, and grow a high-performing marketing team.