Marketing Manager

at  IGC Group

COMPANY DESCRIPTION:

At In Good Company Brewing, we are a passionate team of diverse individuals who attribute our success to the excellence of our people. Through independent ownership, we bring an entrepreneurial craft spirit to our customers and consumers through our adored owned brands, Fourpure and Magic Rock, and our partner brands Big Drop, Voodoo Ranger and People’s Captain. From our breweries and taprooms in Bermondsey and Huddersfield, to our hospitality venues across the UK, we champion our love for beer, sociability, and our community through nurturing the expertise and development of our people.

JOB DESCRIPTION:

As the Marketing Manager for Fourpure, you will be responsible for developing and implementing comprehensive marketing strategies to promote our brand, increase sales, and maintain a strong market presence. This role involves managing both above-the-line (ATL) and below-the-line (BTL) activities, focusing on on-trade, off-trade, and export channels. The successful candidate will play a pivotal role in shaping the brand image, driving customer engagement, and supporting our business objectives.

SKILLS REQUIRED:

• Ability to think strategically to create an aligned plan.
• Budget management.
• Strong cross functional collaboration & communication skills.
• Data driven decision making.

KNOWLEDGE:

• Understanding of FMCG Universe.
• Understanding of On, Off Trade & Export Markets.
• Understanding of annual brand planning & presenting process.

EXPERIENCE:

• 3-5 years brand / marketing experience.
• Worked across ATL & BTL campaigns.
• Cross functional collaboration.
• Project management through to completion.
• Stakeholder engagement .