Marketing Manager

at  International Data Group Inc

Overview:
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide.
Location: Warsaw or Belgrade
Type of contract: Temporary – 1 year

ABOUT THE POSITION:

IDC is seeking an experienced Marketing Manager to support our go to market, lead generation and customer expansion efforts for our Data and Analytics business line regionally, as well as supervision of marketing activities across the full portafolio and distribution within the CEE sub region. As we approach a critical tipping point in the digital economy, IDC’s leading-edge solutions help our customers innovate, scale and succeed. This individual will work closely with the Head of Marketing, Europe and the Marketing leadership team in Region, as well as other key stakeholders to execute a cross-functional marketing plan that increases influence, relevance and customer growth.

Responsibilities:

• Develop content and digital marketing, both paid and organic, social media, sales enablement and lead generation assets for our Data and Analytics business solution
• Support the development and execution of innovative demand generation and lead generation efforts for IDC’s full portfolio across all 4 business lines: Research, Data, Custom Solutions and Events
• Develop product messaging and content for specific “ Data products
• Act as point of contact for the CEE sales team for all the regional campaigns across business lines
• Manage approach to sales readiness across “ Data and Analytics products including sales conversation and prospecting support, training materials and product presentations
• Create and support best practices around developing innovative business value content such as PR, Ebooks, infographics, digital white papers, website content, case studies, and videos
• Help drive expanded product selection within existing customer segments through targeted engagement programs and account-based marketing strategie

Qualifications:

• BA/BS in Marketing, Communications or other related degree or equivalent experience
• 5+ years of relevant B2B marketing experience, in the IT industry is a plus
• Experience with Email marketing platform is preferred
• Experience with Salesforce.com is required
• Strong organization, prioritization, planning, and strategic thinking skills
• Extensive experience with Digital marketing channels, including paid media, prospecting and remarketing, paid and organic social media strategies, website content management and optimization. Overarching understanding of best practices for optimized customer journey online.
• Self-manages and motivated with the ability to juggle multiple deadlines and priorities
• Ability to work cross-functionally with strong relationship building and management skills
• Excellent writing skills and ability to take technical and business concepts and tell a clear and impactful story

• Develop content and digital marketing, both paid and organic, social media, sales enablement and lead generation assets for our Data and Analytics business solution
• Support the development and execution of innovative demand generation and lead generation efforts for IDC’s full portfolio across all 4 business lines: Research, Data, Custom Solutions and Events
• Develop product messaging and content for specific “ Data products
• Act as point of contact for the CEE sales team for all the regional campaigns across business lines
• Manage approach to sales readiness across “ Data and Analytics products including sales conversation and prospecting support, training materials and product presentations
• Create and support best practices around developing innovative business value content such as PR, Ebooks, infographics, digital white papers, website content, case studies, and videos
• Help drive expanded product selection within existing customer segments through targeted engagement programs and account-based marketing strategi