Marketing Manager
at KARIERA GROUP SINGAPORE PTE LTD
Singapore, Southeast, Singapore -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 10 Sep, 2024 | Not Specified | 11 Jun, 2024 | 7 year(s) or above | Team Spirit,Leadership,Direct Mail,Ppc,Project Management Skills,Completion,User Experience,Email,Seo,Campaign Plans,Online Business,Marketing Automation,Demand Generation,Marketing Strategy,B2B,B2C | No | No |
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Description:
The Marketing Manager role requires to work closely with sales and product teams and external agencies to deliver targeted campaigns which will drive marketing sourced pipeline, and have a direct impact on marketing sourced revenue. Functional leadership across targeting, planning, funnel analysis, strategy, execution, business insights, communications and management are key. The ideal candidate will know how to lead a strong team, understand what it takes to drive a solid execution on brand, content and user acquisition through digital channels and events and work collaboratively in a highly-matrixed environment to successfully align with company objectives and desired outcomes.
JOB DESCRIPTION
- Ensures that marketing campaign strategies and plans are consistent with the company’s objectives and goals.
- Collaborate with sales leadership to ensure lead generation initiatives meet sales team needs.
- Collaborate with product to meet user acquisition needs and goals.
- Planning and measuring the effective utilization of the marketing budget.
- Lead and continuously develop a high-performing team of user and demand generation, campaign management, pipeline building and revenue goals.
- Drive marketing program effectiveness and efficiency through strong management and improvement of pipeline conversion rates.
- Develop and execute a comprehensive, multi-touch integrated user acquisition and demand generation strategy that drives and accelerates pipeline, account acquisition and penetration.
- Collaborate with creative team to leverage and/or develop compelling and relevant content to be used as calls to action (CTAs) in demand generation programs.
- Run online media, content syndication and retargeting programs that drive lead generation in target segments, deliver upon cost per lead targets and tie into an overall multi-touch pipeline strategy
- Oversee a marketing analytics and strategy that provides deep insight into business health and drives ever-increasing levels of program, team and operational efficiency and serves as a basis for marketing/company goal setting and investment decisions.
- Work with internal/external resources to create compelling content and assets.
- Work with internal/external resources to manage PPC and social media user acquisition and lead-generation programs.
- Facilitate a strong working relationship with sales.
- Build and execute whitepaper, webinar and advertising programs to drive top funnel awareness, education and thought leadership.
- Ensure that website, ad campaigns and landing pages are optimized to drive an increasing number of conversions from qualified prospects.
DESIRED SKILLS AND EXPERIENCE
- 7-10 years of B2C & B2B marketing experience, preferable with an online business.
- Experience creating 360 degree marketing strategy for B2B, B2C and B2E.
- Leadership and strong project management skills should be clearly demonstrated.
- Ability to drive results by creating clear goals that align with the business with an aggressive schedule of completion.
- Strong proven ability to influence key stakeholders across varying levels of the organization.
- Proven ability to lead, develop and scale teams, managing through positive attitude, buy-in and influence.
- Demonstrate a professional and reassuring demeanor when helping to align overall marketing efforts, and foster a cooperative team spirit when working with others.
- Experience in driving programs and projects across cross-functional teams within a global organization.
- Strong verbal and written communications skills with the ability to influence and rally people across the organization around common initiatives and goals.
- Demonstrated proficiency with multiple formats of user acquisition and demand generation, including, but not limited to email, website, PPC, SEO, Social, direct mail, telemarketing, events and PR.
- Advanced knowledge of best practices in B2C and B2B marketing automation, user acquisition, user experience, demand generation, and rules-based lead nurturing.
- Experience with targeting, segmenting and profiling of prospects and users and customers.
- Experience writing and presenting ROI-driven marketing campaign plans.
- High data literacy required.
- Bachelor’s degree required; MBA or Masters preferred.
Responsibilities:
Please refer the Job description for details
REQUIREMENT SUMMARY
Min:7.0Max:10.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Marketing
MBA
Proficient
1
Singapore, Singapore