Marketing Manager (m/w/d) (Hamburg)

at  CrossEngage GmbH

ABOUT CROSSENGAGE - SOON SPOTLER GERMANY

CrossEngage, soon Spotler Germany is created through the acquisition of CrossEngage by the Spotler Group in December 2023. Following the re-branding we plan to attack the mid market E-commerce sector in Germany while still taking great care of our existing enterprise clients by cross selling group products.

ABOUT THE ROLE

We are seeking a passionate and results-oriented Marketing Manager to join our growing team in Hamburg, Germany. You will play a key role in driving brand awareness, lead generation, and customer cross-sell for Spotler’s solutions in the German market. Reporting to the Sales Director, you will work closely with the Group Marketing team to develop marketing campaigns and execute strategic marketing initiatives tailored for the German audience.

RESPONSIBILITIES:

• Implement comprehensive marketing strategies for Spotler in Germany, aligned with overall company objectives.
• Create high-quality marketing materials (e.g., website content, case studies, white papers) tailored to the German market.
• Manage and execute targeted digital marketing campaigns (e.g., SEO, SEM, social media) to generate qualified leads.
• Support the sales team with lead nurturing initiatives and marketing collateral to drive customer acquisition and cross-selling.
• Analyze marketing campaign performance and identify areas for improvement.
• Report monthly on the performance of marketing campaigns and activities and link marketing performance up to sales performance 22 May 2024
• Stay up-to-date on the latest marketing trends and technologies in the B2B marketing landscape.
• Collaborate with the Group Marketing team to ensure brand consistency across all marketing activities.
• Develop and maintain strong relationships with key marketing partners and industry influencers in Germany.
• Coach a junior digital marketeer in the marketing team