Marketing Manager, Niche

at  PUIG

Location:Singapore, 01, SG
Team: Marketing
Job type: Permanent
Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.

REQUIREMENTS:

Experience: 8 years of experience in a similar position from the beauty industry, good understanding of SEA markets
Education: Bachelor’s Degree holder in Marketing or Business
Languages: Fluent in written and conversational English.

ATTRIBUTES & SPECIFIC KNOWLEDGE REQUIRED:

• Able to operate within a complex matrix environment with global brand teams, regional marketing team and local JV teams.
• Able to multi-task and thrive in fast-paced environments.
• Demonstrates business acumen and strong analytical skills.
• Solid project management skills.
• Strong interpersonal and communication skills to foster collaboration with our partners.
• High energy with a positive learning attitude.
• A strong passion and demonstrates sensitivity to the luxury beauty sector.
• Highly proficient in Microsoft Excel & PowerPoint

A FEW THINGS YOU’LL LOVE ABOUT US

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package
  Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.
  At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.
  Job Req ID: 2627

Brand Management

Lead the development and implementation of brand plans in collaboration with our joint venture partner (local GM Fragrances and Brand Managers) for brands under his/her responsibility to ensure the right marketing support to optimize market penetration and grow market share:

• Align with global marketing calendar and strategy and suggest new & relevant opportunities for local SEA markets, including building local 360 marketing proposals for all launches / focuses.
• Prepare and cascade launch plans to all SEA markets.
• Measure and report on the performance of marketing campaigns, assessing ROI and KPIs.

Trade Marketing

• Full accountability in the development, planning and execution of the Trade marketing strategy in line with Brand guidelines and Go-To-Market strategy.
• In partnership with retail and education team, create engaging brand experiences to enhance consumer experience across channels (own boutiques, shop-in-shop, digital)
• Ensure best in class POS execution of assigned brands in close collaboration with the retail team.
• Identify opportunities for in-store activities to drive sales and provide clear strategy, implementation guidelines and follow through with sales/activity tracking mechanism.
• Define GWP strategy, to ensure right GWP assortment/mix to be competitive, ensure brand guidelines and image is respected.

Pricing

• In collaboration with Brand Managers and Regional Marketing team, support pricing exercise through pricing studies, analysis, and recommendation
• Organize and review annual competitive price surveys.