Marketing Manager

at  Novartis

ESSENTIAL REQUIREMENTS:

• Education: University degree in business/marketing or natural science
• Language: Country Language and English language
• Strong (>5) years of experience in brand management or project management in pharma.
• Solid track-record of delivering results in product launch and life-cycle management to drive growth
• Understanding of the Healthcare System, Pharma marketplace including key dynamics, competitors, country regulatory and market environment
• Experience in leading cross-functional teams

DESIRABLE REQUIREMENTS:

• Analytical skills to convert external insights to actionable opportunities
• Strong results orientation and can-do attitude
• Experience in external engagement and building networks
• Project management experience with medium/complex projects

ABOUT THE ROLE

Location: Copenhagen
Based on in-depth understanding of the Country healthcare system and disease area the Marketing Manager (MM) is responsible for leading the development and implementation of the national brand and tactical planning. Manager drives operational excellence through proactive customer and healthcare system centric, data-driven, omni-channel approach.
Marketing Manager will also leads the cross-functional brand team. Together with the team, the MM is responsible for identifying and building relations with external and internal key stakeholders. Marketing Manager is accountable for the brand performance and the value delivered to benefit the patients and HCPs, revenue growth, profitability, and market share growth, also managing the cost within agreed brand budget.

KEY RESPONSIBILITIES:

• Design and implementation and follow up of the local brand plan aligned with global brand strategy, Nordic strategy, and country management to secure the growth of the brand(s)
• Proactively and in collaboration with relevant stakeholders, secure the exchange and utilization of best practices and synergies in the country and Nordics
• Engage externally by building a strong network with local medical experts and decision makers relevant to the therapeutic area
• Design clear insights-based value proposition for customers (patients & HCPs) and key stakeholders by an in-depth knowledge and understanding of their needs
• Lead and implement the segmentation, targeting, channel and marketing mix strategy, taking into consideration local market and customer needs
• Implement and deploy strategic cross-functional and omni-channel communication and digital brand strategy as well as lead the cross-functional brand team translation of the brand strategy to a country level tactical plan and execution, and monitor the execution of brand objectives
• Lead the development of promotional omni-channel activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.