Marketing Manager of Digital Strategy (remote)

at  Community Brands

Overview:
We are seeking a Marketing Manager of Digital Strategy (remote) to join our growing team!

POSITION OVERVIEW

We’re looking for a Manager of Digital Strategy with an exceptional track record of bringing digital marketing solutions and website experiences to life in support of demand generation efforts. Come join the Education Solutions team supporting financial aid solutions and more, for K-12 schools. Our division serves independent and private K-12 schools of all sizes across the US. The right candidate will be a creative and passionate marketer, excited to design and execute engaging, digital campaigns that deliver high-quality leads to the Sales organization through all levels of the marketing funnel; in addition to managing product websites. The Manager of Digital Strategy will work closely with Campaign Managers and Product Marketing while staying aligned with the rest of the marketing team, in addition to managing a PPC specialist or similar role. This role reports to the Director of K-12 Demand Gen.
Responsibilities & Qualifications:

POSITION SUMMARY

• You will be a key contributor to the full-funnel B2B SaaS marketing organization that spans awareness, engagement, lead generation, purchase, renewal, and upsell/cross-sell opportunities
• Digital Marketing: Partnering with Campaign Managers, Product Marketing and the rest of the Education team you will
• Manage day-to-day activities of digital media content strategy in the categories of promotion, engagement, and lead acquisition and conversion
• Support and lead SEO/SEM efforts, to increase conversions,
• Actively manage and engage a PPC specialist to help achieve digital marketing goals
• Website Presence: Provide day to day maintenance, content support and general SEO/SEM strategy in support of demand generation initiatives
• Demonstrated knowledge of HTML and web technologies, including Google Analytics, Adobe Creative Cloud, Google Tag Manager, Google Data Studio, search engine rankings is required.
• Manage the website through proactive execution to publish general content including but not limited to general info such as FAQ, lead forms, product sheets, blogs and the like.
• Complete regular and consistent audits of industry presence including but not limited to competitive websites, search engine keywords, ICP profiles and competitor ads
• Provide general maintenance as needed
• Reporting: Develop insight and recommendation to continuously improve digital and web effectiveness; provide consistent metrics and reports to support findings and recommendations
• Oversee the reporting and tracking of data related to digital advertising, website traffic and email communications
• Assist with planning and execution of outreach events as it pertains to generating awareness, driving traffic, and lead generation through digital means

SKILLS/EXPERIENCE:

• Minimum 5-7 years of marketing experience and 2 years of people management experience.
• End-to-end digital campaign creation and execution experience a must.
• Active website maintenance and management experience is a must.
• Technology, SaaS, and/or E-commerce experience desired. Proficient with HubSpot (or similar marketing automation tool), Salesforce, and Microsoft Office Suite
  Total Rewards:
  Accommodations
  Community Brands welcomes and encourages applications from people with disabilities. Reasonable accommodations are available, on request, for candidates taking part in all aspects of the selection process.
  About Us
  Community Brands – leveling the playing field between for-profits and purpose-driven organizations
  Community Brands provides a connected network of solutions that enable mission-driven organizations to thrive. Our software powers non-profits, associations, and K-12 schools to engage the people they serve through programs and events, raise funds to enable their mission, and manage their financials and operations. Our family of brands are bound by a common purpose to serve the organizations that make our communities a better place to live. With over 1,600 employees in the US, Canada, UK, Australia, India, and the Philippines, we know that our success is driven entirely by the people of Community Brands. Through professional opportunity, we strive to give each person a clear path to success and personal growth. We embrace diversity and believe that our differences in experience and perspective are the key to our sustained success.
  Why work here?

Good People, Doing Good Things: Employees at Community Brands are techies and volunteers who strive to make the Company a great place to work. We dream big and are motivated to help our customers use the technology we create to improve the world around us.

• Medical, Dental & Vision Benefits
• 401(k) Savings Plan & Company Match
• Flexible Planned Paid Time Off
• Generous Sick Leave
• Casual Environment
• Purpose-Driven Culture
• Work-Life Balance
• Passionate About Community Involvement
• Company Paid Parental Leave
• Company Paid Short Term Disability
• Remote Flexibility

Community Brands actively embraces diversity and equal opportunity in a meaningful way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be, which is why we do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
All persons hired will be required to verify identity and eligibility to work in the United States (without sponsorship) and to complete the required employment eligibility verification form upon hire.

Please refer the Job description for details