Marketing Manager (On-Site)

at  Fairmont

Company Description
Embrace your passion for hiking, skiing, snowboarding and many other outdoor activities in Banff National Park while pursuing a fulfilling career at Fairmont Chateau Lake Louise. Take a risk, make a change and experience a new adventure while further developing your career. To live and work in a National Park is a once in a lifetime opportunity. Our team is a network of empowered individuals with a strong sense of themselves and the hospitality industry. Work hard, play hard and receive extraordinary benefits including subsidized onsite accommodations, which make saving money very easy to manage. Join our Fairmont family today!

WHAT IS IN IT FOR YOU:

• Subsidized staff accommodation provided on-site for full time status employees
• One complimentary meal per shift in our staff cafeteria (additional meals can be purchased for $5/meal)
• Comprehensive benefits package (Medical, Vision & Dental) including extended benefits like; Mental Health (up to $5,000/year), Orthodontics (up to $2,500/year), Fertility Drugs and Gender Affirmation (Lifetime maximum of $10,000) for full time permanent status employees
• Defined Contribution Pension Plan with employer matching up to 5% of annual earnings for full time permanent status employees
• Employee travel program with discounts on room rates as well as on food & beverage at Fairmont & Accor properties world-wide
• Access to the Mountain Explorer Travel Program - Discounted room rates including 50% off all food & beverage at Fairmont Resorts in Banff, Lake Louise, Jasper & Whistler (subject to availability)
• Discounts while using our resort’s Food & Beverage Outlets, Fitness Centre, and Spa
• Automatically added to our resort’s Colleague Lifestyle Program which includes access to staff activities and events
• Opportunity to develop your talent and grow within Fairmont Chateau Lake Louise and over 5,000 properties with Accor
  Job Description
  Working on-site at the iconic Fairmont Chateau Lake Louise, under the leadership of the Director of Sales & Marketing and collaborating with the PR and Content Manager, key responsibilities will include planning, creating, executing and supporting the hotel, Canadian Western Mountain Region and corporate in all marketing efforts, with the goal of increasing destination awareness and maximizing revenue. This role will specialize in digital marketing in supporting the hotels key revenue streams by implementing strategies to increase web traffic, engagement and conversion. Oher responsibilities include all in-house marketing creation and support to ensure brand consistency and messaging within the hotel.

QUALIFICATIONS

• Marketing, Graphic Design, Communications, Digital/Online Marketing post-secondary education
• Previous hotel and/or tourism marketing experience an asset
• Excellent knowledge and proficiency of Microsoft Office (Outlook, Word, Excel, PowerPoint)
• Previous Graphic Design experience using Adobe Creative Suite (InDesign, Photoshop, Illustrator), portfolio samples will be requested
• Knowledgeable in CMS tools (Wordpress, Wix, Custom Builds)
• Experience creating SEO, SEM and PPC campaigns
• Experience managing programmatic display, remarketing, and paid social campaigns
• Googles Analytics certification required
• Understanding of email campaign and database management
• Articulate, self-motivated, energetic team-player
• Knowledge of commercial printing processes and techniques
• Management of third party vendors and suppliers
• Project management expertise
  Additional Information
  Visa Requirements: Applicants must be legally eligible to work in Canada.
  APPLY TODAY: We encourage you to visit our website to learn more about living and working in Lake Louise! www.lakelouisejobs.com
  Why work for Accor? We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
  About Fairmont Hotels & Resorts: At Fairmont Hotels & Resort we offer our guests the finest hospitality experience in each of our destinations. And we know that, to offer our guests the best, we first need to offer our employees the best. That’s why you’ll find exceptional work opportunities - throughout North America and the Caribbean, Europe and Africa, the Middle East and Asia Pacific - as well as industry - leading training, career development, recognition and rewards. Fairmont Hotels & Resorts is a celebrated collection of hotels that includes landmark locations like London’s The Savoy, New York’s The Plaza, and Shanghai’s Fairmont Peace Hotel. Our teams are guided by values of Respect, Integrity, Teamwork and Empowerment; we employ the highest ethical and quality standards, treating all colleagues with fairness and dignity. A community and environmental leader, Fairmont is also regarded for its responsible tourism practices and award - winning Green Partnership program. An exciting future awaits!

• Plan, coordinate & execute key marketing campaigns for all business segments (leisure, group, tour, wedding, wellness, food & beverage, spa)
• Prepare campaign re-cap reports showing performance, ROI and learnings
• Create, review, asses and present monthly digital analytics reports along with insights and recommendations
• Strategically prepare and execute media buys for digital and print, working with key partners and suppliers
• Manage Fairmont property website along with all hotel microsites focusing on UX and SEO
• Design ad creative for campaigns (print and digital)
• Liaise with partners on seasonal marketing strategies (Travel Alberta, BLLT, Ski Louise, etc.)
• Create and oversee all hotel and corporate email marketing
• Responsible for all guest facing signage (elevator posters, guestroom TV’s, weekly and seasonal resort guides, pre-arrival communications, digital displays, welcome booklets, etc.) – including design, coordination and printing
• Produce copy for websites, digital advertising, print advertising and in-house collateral
• Promotes and adheres to Fairmont Brand Standards in all guest facing material
• Assist Content Marketing Manager with posting to social media channels (Instagram, Facebook, Twitter, LinkedIn Pinterest, YouTube)
• Active participant in hotel rev pro meetings and other such activities to innovate, create and review marketing opportunities and content creation (and or use).
• Participate in hotel events, festivals and seasonal activities to maximize social media and content generation opportunities
• Working with Content marketing manager and hotel executive team, support Talent & Culture marketing efforts including content creation, social channel management, microsite updates and assistance with monthly reporting (similar to guest marketing efforts).
• Provide marketing support to the group sales and tour/travel sales teams, special events and wellness. This includes support towards sites (in person and virtual)
• In coordination with the DOSM, various duties when and as they arise based on hotel business needs.